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There are tens of thousands of web designers and web design agencies across the country. With so much choice, it can be overwhelming for small businesses to narrow down and choose a web design agency that they’re confident can meet their needs. To help make the process a bit easier, here’s a step-by-step guide you can follow to find a web design agency uniquely suited to your company.
Define Your Goals and Budget
Before finding a web design agency that can best serve your needs, you’ll need to identify exactly what those needs are. Consider what you want your website to achieve for your business, whether that’s spreading brand awareness, increasing sales, or showcasing your past work. It will also help to define your target audience and consider what their needs are for your website. For example, a service provider may need an easily accessible and user-friendly lead form, while an e-commerce store may need quick checkout options and prominent product photography.
Additionally, it’s important to set a realistic budget for your web design project. You’ll likely find web design agencies that can accomplish what you’re asking across a wide range of price points, so to find the best option for you, set a firm project budget before you start your search. This will help make the hunt more efficient, as you can eliminate thousands of options right off the bat.
Find Web Design Agencies with Experience in Your Industry
Once you’ve defined what you want your website to achieve and for how much, it’s time to find a web design agency with experience making that happen. Look for companies that specialize or have experience in your industry. Familiarity with your products or services like yours will help ensure that the company understands your unique challenges, knows your target audience’s expectations, and can implement industry-specific design and functionality requirements based on proven strategies.
You can tell if a web design agency you’re interested in has worked with a company like yours before by going through their case studies, client testimonials, and portfolio examples. If you don’t see any clear matches on their website, don’t hesitate to contact them and ask for references or examples of previous projects that align with what you’re looking for.
Assess Their Web Design Portfolio
Regardless of whether they do or don’t have previous experience in your industry, looking through an agency’s portfolio can still help you glean plenty of information about their work and whether it will be a good match for your business. Review their previous work, paying attention to details like the sites’ visual appeal, user experience, mobile responsiveness, and functionality or interactive elements. You should also consider the diversity of design styles they offer. Some may offer a wide range of styles that can fit any aesthetic preferences, while other agencies may specialize in a specific type of look that may or may not align with your company’s preferences.
Ask About Their Web Development Process
Once you’re confident in their design ability, it’s important to understand the agency’s web development process. This will help ensure a smooth and collaborative experience with no unpleasant surprises. Ask your prospective web design agency about what tools they use, what the expected timelines are, how many revisions are included in their pricing, and what kind of ongoing support they provide post-launch.
A reputable web design agency should have a clear, step-by-step process that includes initial consultation, design mockups, development, testing, and launch. They should also be willing to walk you through each stage and explain how they ensure client satisfaction every step of the way.
Discuss Post-Launch SEO Services & Other Digital Marketing Needs
Your relationship with your web design agency shouldn’t end when the website goes live. High-quality agencies will offer comprehensive digital marketing support, including ongoing website maintenance, SEO services, social media marketing and landing pages, reputation management, and more.
If you’re looking for a web design partner that can take your digital presence to the next level, IDG Advertising has just the team to do it. From full-stack web developers to graphic designers, we’ve curated an award-winning team of passionate individuals who can help you bring your dream website to life. If you want to ensure that your company has the greatest chance of online success with a beautiful and intuitive modern website, give IDG a call today at 714-221-4377 or contact us online to learn more about our digital marketing agency’s bespoke web design services. Headquartered in Orange County, CA, we now proudly serve businesses in Arizona’s East Valley.
