FAQ

We produce everything from product photography and promotional videos to lifestyle imagery, corporate storytelling, and social media-ready content, all tailored to showcase your brand effectively.

High-quality visuals increase engagement, build trust, and enhance conversions across websites, social media, ads and other commercials, and presentations by creating a consistent, compelling brand experience.

Absolutely! We’ll help you develop concepts, write scripts, plan shot lists, and create storyboards. You’ll receive professional guidance from concept to final media delivery.

Definitely. We can shoot on-location at your business, at external sites, or in studio settings, depending on what best serves your project.

Optimized visuals improve page load performance, engagement, and sharing potential, indirectly boosting SEO, social visibility, and overall digital presence.

Timelines vary depending on the scope of the project. Simple shoots may take 1-2 weeks, while more involved productions (with pre-production, multiple shoot days, and edits) can take 3-6 weeks. We’ll always provide a clear timeline upfront.

Yes — we manage the entire process, including shooting, editing, color correction, and audio enhancement, ensuring every piece of content meets professional standards.

Yes. Upon final payment, you receive full commercial rights to all final deliverables. You can use the content across any platform without additional licensing fees. Raw footage and unedited photos typically aren’t included, but we can arrange that for an additional fee if you need them for future projects.

That’s our specialty. We create content optimized for specific platforms — vertical video for Instagram Stories and TikTok, square formats for feed posts, longer formats for YouTube, and web-optimized assets for your site. We understand platform requirements and best practices, so your content performs well wherever it’s posted.

Yes! Beyond just shooting content, we can help you develop a custom content strategy that aligns with your marketing goals and resonates with your audience.

We collaborate closely with your team to incorporate brand guidelines, tone, and messaging into every photo and video — creating a consistent, recognizable brand look and feel.

Yes — we provide on-site photography and videography for launches, trade shows, and corporate events, capturing dynamic visuals that amplify your marketing campaigns.

Yes — we offer retainer-based services to provide continuous, high-quality visuals that keep your campaigns fresh, engaging, and on-brand.

Absolutely. We create custom email templates that match your brand identity and work flawlessly across all email clients and devices. Your emails will look professional and on-brand whether subscribers open them on desktop, mobile, or tablet. Custom templates also include strategic layouts designed to drive the actions you want subscribers to take.

Small-but-engaged lists outperform large-but-unengaged ones every time. We’ll help you grow your list strategically, then re-engage inactive subscribers through targeted win-back campaigns. For truly dead contacts, we’ll help you clean your list to improve deliverability and focus resources on subscribers who actually want to hear from you.

We produce newsletters, product updates, promotional campaigns, automated drip sequences, and personalized content designed to engage and convert.

We follow email deliverability best practices, including proper authentication, maintaining clean lists, avoiding spam trigger words, optimizing send times, and monitoring sender reputation. We also help you establish consistent sending patterns and engagement metrics that signal to email providers that your messages are wanted.

We use a combination of lead magnets, website sign-ups, social campaigns, and targeted segmentation to organically attract high-quality subscribers.

Email marketing nurtures leads, drives repeat purchases, and strengthens customer relationships, turning subscribers into loyal, long-term customers.

Email drives repeat purchases, nurtures leads into customers, builds brand loyalty, and generates consistent revenue without paying for ads every time. It’s the highest ROI marketing channel available, averaging a $36 return for every $1 spent. Unlike social media, where algorithms control your reach, you own your email list and have direct access to people who opted in to hear from you.

Yes. We set up automated sequences that nurture leads, onboard customers, and re-engage inactive subscribers without manual effort. We’ve done as few as 3 emails to 20+ email automation campaigns.

It depends on your audience, industry, and content value. Most businesses see the best results with 1-4 emails per month, which is enough to stay top of mind without overwhelming subscribers. We’ll test different frequencies to find your sweet spot where engagement stays high and unsubscribes stay low.

We track metrics like open rates, click-through rates, conversion rates, revenue per email, list growth, and unsubscribe rates. You’ll receive clear reports showing exactly how your campaigns perform and what actions subscribers are taking.

We manage campaigns across Google Ads, Facebook, Instagram, LinkedIn, Yelp, and other platforms, depending on where your audience spends time. We don’t spread your budget thin across every channel. Instead, we focus on the platforms that will deliver the best return for your specific business and goals.

It depends on your industry, competition, and goals. Generally, paid ads can be done on any budget. However, smaller budgets limit our ability to test and optimize effectively. We’ll be honest about what’s realistic for your budget and won’t take your money if we don’t think we can deliver results.

Yes — our team audits your current campaigns, identifies inefficiencies, and implements optimization strategies that quickly improve performance and reduce cost per acquisition.

You’ll start seeing some results immediately, but meaningful results typically take 30-90 days as we test, optimize, and refine your campaigns.

We’re proactive. If campaigns underperform, we diagnose why — whether it’s targeting, creative, landing pages, or market conditions — and make adjustments. Sometimes that means pausing campaigns, reallocating budget, or completely changing strategy. We’d rather tell you the truth and pivot than waste your money hoping things improve. Your success is how we keep clients, so we’re motivated to make it work.

We track key metrics like cost per lead, cost per acquisition, return on ad spend, conversion rates, and total revenue generated. You’ll receive clear reports showing exactly what you’re spending, what you’re getting, and how performance compares to your goals.

Google Ads captures people actively searching for solutions, while social media ads interrupt people scrolling feeds. Google typically converts faster but costs more per click. Social media builds awareness and works well for visual products and retargeting. Most businesses benefit from using both strategically.

AdVantage combines advanced AI bidding with human strategy to eliminate wasted ad spend and maximize ROI — ensuring your campaigns consistently outperform the competition.

Paid advertising is when you pay platforms like Google, Facebook, and Instagram to show your business to potential customers. Unlike organic marketing, which takes months to build momentum, paid ads put you in front of your target audience immediately. You’re essentially buying visibility and traffic — paying per click, per impression, or per action, depending on the campaign type. It’s one of the fastest ways to generate leads and sales, but only when done strategically with proper targeting, compelling creative, and continuous optimization.

The timeline depends on your site’s size and complexity, and whether you’re redesigning your website or just modifying your existing site to meet ADA standards. A simple site might take as little as 2 weeks to audit and remediate, while larger, more complex sites that are undergoing full redesigns may take several months.

Yes. Unfortunately, small businesses are actually sued more frequently than large corporations because they’re viewed as easier targets with fewer legal resources. As long as your website is public, you’re required to be compliant and are otherwise vulnerable to lawsuits, no matter how many employees you have or how much revenue you generate.

Both. We’ll get your site fully compliant initially, but maintaining compliance requires ongoing attention as you add new content, features, pages, and functionality. We offer continued monitoring and maintenance to ensure your site stays accessible and compliant as it evolves.

WCAG (Web Content Accessibility Guidelines) has three levels: A (basic), AA (mid-range), and AAA (highest). Most lawsuits and legal standards reference WCAG 2.1 Level AA as the benchmark for compliance. Level AA covers the vast majority of accessibility needs and is what we recommend for most businesses. Level AAA is typically only necessary for government sites or organizations specifically serving people with disabilities.

Most of the time yes. We can assess your current website, identify accessibility gaps, and implement the necessary changes to meet ADA standards.

Yes, accessible websites are easier for search engines to crawl, improving indexing, rankings, and user experience, which indirectly boosts SEO.

Absolutely not! Modern accessibility features improve user experience for everyone, with benefits like clear navigation, readable fonts, proper color contrast, and logical page structure. We’ll work with you to ensure that your site looks stunning while being fully accessible.

Non-compliant websites face legal risk. Thousands of businesses receive demand letters and lawsuits each year, resulting in expensive settlements, legal fees, and mandatory, court-set compliance deadlines. Beyond legal issues, you’re also losing customers. One in four adults has a disability, and if they can’t use your site, they’re going to your competitors.

ADA (Americans with Disabilities Act) compliance means your website is accessible to people with disabilities, including those who use screen readers, keyboard navigation, or other assistive technologies. ADA compliance is legally required for certain websites, with sites being required to follow the Web Content Accessibility Guidelines.

Posting frequency depends on the platform and your goals, but we typically recommend 3-5 posts per week on primary platforms. We’ll develop a custom posting schedule that balances consistency with quality and budget.

Paid advertising is separate from organic social media management, but we offer both services and recommend combining them for best results.

Not necessarily. We can work with your existing media, create branded graphics, or help plan and coordinate photoshoots when you’re ready to elevate your visuals.

By consistently posting, engaging with your audience, and running targeted campaigns, we increase brand awareness, build trust, and drive leads and conversions.

You can be as involved or hands-off as you prefer. Some clients want to approve every post before it goes live; others trust us completely and just review monthly reports. At minimum, we’ll need occasional input for photos, product info, or company updates. We’ll establish a workflow during onboarding that respects your time while ensuring content accurately represents your brand.

We can create everything. Our team handles graphic design, copywriting, video editing, and content production, so you don’t have to worry about what to post or when. We’ll occasionally need some input from you — like photos of your products, team, or behind-the-scenes moments — but we handle the creative strategy, design, and execution.

We manage all major social media platforms, including Facebook, Instagram, LinkedIn, YouTube and TikTok.

Our social media management includes content strategy development, content calendar planning, graphic design and content creation, copywriting, posting and scheduling, community management, performance tracking and reporting, hashtag research, and monthly strategy calls. We also assist with paid social media advertising campaigns.

Most custom websites take 2-4 months from kickoff to launch, depending on size and complexity. The timeline includes strategy, design, development, content creation, revisions, testing, and launch. We’ll provide a detailed timeline during the planning phase so you know exactly what to expect and when.

We do both. Website redesigns involve auditing your current site, identifying what’s working and what’s hurting conversions, then rebuilding with improved design, functionality, and user experience. We can preserve content and SEO value while modernizing everything else. Whether you need a complete overhaul or strategic improvements, we’ll recommend the approach that delivers the best ROI.

Yes. We build SEO best practices into every website, including clean code, fast load times, mobile optimization, proper heading structure, meta tags, alt text for images, XML sitemaps, and schema markup. Technical SEO is foundational, but ranking well also requires ongoing content strategy and link building, which we can handle through our SEO services.

Yes. We offer managed hosting and ongoing maintenance packages that include security updates, plugin updates, backups, uptime monitoring, and technical support. You don’t have to worry about the technical details; we handle everything so your site stays fast, secure, and functional.

We primarily build on WordPress and custom platforms depending on your needs. WordPress gives you flexibility, extensive plugin options, and easy content management. For e-commerce, we work with Shopify, WooCommerce, or custom solutions.

Through UX-focused design, clear CTAs, persuasive copy, and optimized layouts, we guide visitors seamlessly toward taking action.

Generally Yes!! From CRM platforms to analytics, payment gateways, and marketing automation tools, we seamlessly integrate solutions to streamline your business processes.

Yes — we’ve created sites for B2B, eCommerce, service-based businesses, and enterprise clients, customizing every solution to each industry’s unique needs.

Absolutely. Every website we build is fully responsive, meaning it looks great and functions perfectly on desktops, tablets, and phones.

A complete custom website includes strategic planning, sitemap and wireframes, custom design, responsive development, content management system setup, limited SEO optimization, speed optimization, security features, contact forms, analytics integration, and training on how to manage your site. Depending on your needs, we can also include e-commerce functionality, booking systems, member portals, or custom integrations.

We design websites that are fast, mobile-friendly, SEO-optimized, and conversion-focused, ensuring they not only look great but drive measurable business results. Plus when you work with a team of professionals like IDG, we’ll do all the heavy lifting so you can get back to business while we take care of your marketing.

The Yelp Upgrade Package transforms your standard Yelp profile into a fully enhanced, professional page. It includes features like slideshows, logos, verified badges, custom calls-to-action, and Yelp Connect posts so your business stands out and engages potential customers more effectively.

Yes, you can continue using your free profile, but it won’t stand out as much. Without an Upgrade Package, your page may blend in with competitors and miss opportunities to drive traffic, calls, or bookings.

Any business that serves local customers can benefit, from restaurants and salons to home services and retail shops. If people search for your services online, an Upgraded Page helps them find you and builds confidence in your brand.

Absolutely. Using an Upgraded Page alongside Yelp Ads amplifies your visibility, ensuring your business reaches more people and encourages them to take action when they’re actively searching for services like yours.

If your goal is to attract more local customers and increase leads, calls, or bookings, Yelp Ads can be highly effective. Our team can help evaluate your category, search trends, and competition to determine the best approach, then help create and manage your campaigns.

Absolutely. AEO complements SEO by structuring content for AI, improving search relevance, and enhancing overall organic visibility.

AEO works for both. Local businesses can optimize for location-specific queries like “best plumber in Phoenix” or “where to get authentic tacos in Scottsdale.” AI platforms increasingly provide localized recommendations, especially as they integrate with mapping and review data. Being optimized for AI search gives local businesses a competitive advantage in their markets.

Yes, and right now is the best time to start investing in your AEO strategy. Over 1 billion searches happen monthly through AI tools now, and that’s growing fast. Businesses optimizing early are building authority while competition is still light. Plus, AEO improvements also boost your regular SEO, so you’re strengthening your entire online presence. Waiting means paying more later to catch up with competitors who acted now.

The exact timeline depends on your industry and current content, but AEO typically works faster than traditional SEO because fewer businesses are doing it right now. That window of opportunity won’t last forever, which is why starting early matters.

AEO focuses on AI-powered answer engines, including ChatGPT, Perplexity, Google’s AI Overviews, Bing Chat, Claude, and other emerging AI search platforms.

Yes. Good Google rankings don’t automatically mean AI tools will recommend you. We’ve worked with businesses that rank #1 on Google but don’t show up at all when people ask ChatGPT the same questions. As more people use AI for research, you need to be visible in both places to stay competitive.

SEO helps you rank on Google and other search engines. AEO gets you recommended by AI tools that give direct answers instead of showing a list of links. They work together, but they need different strategies because they’re targeting fundamentally different systems.

Answer Engine Optimization makes sure AI platforms like ChatGPT, Perplexity, and Google’s AI can find and recommend your business when people ask questions. Unlike regular SEO that helps you show up in search results, AEO gets you cited directly in AI-generated answers. When someone asks an AI tool about your industry, you want to be the business it recommends.