BLOG
If you want to produce top-notch marketing campaigns for your business and drive more effective leads but don’t have the time or resources to do so, you may be considering hiring a marketing agency. A marketing company’s job is to help businesses just like yours reach users and convert them into customers via print and digital advertising, local SEO services, paid advertising (PPC), and social media marketing services.
Before you convince your team to get on board and choose an agency to help with your marketing needs, it’s essential to have a keen understanding of what marketing agencies do and why their work is crucial to customer conversion and retention. Read more below to find out what a marketing company or agency is and how they work.
What Is A Marketing Agency?
A marketing agency is a team of industry experts who work together using both traditional and digital marketing techniques to help their clients attract and retain loyal customers. Some of the duties of a typical marketing agency include but are not limited to:
- Digital marketing services, including marketing across social media platforms as well as internet marketing via Google and paid ads (PPC)
- Web development, including creating and maintaining your company’s website and tracking analytics
- Graphic design, which involves creating graphics, logos, and layouts for websites, social channels, print advertising, and billboards
- SEO (search engine optimization), which is the practice of creating and managing strategies to increase your visibility on search engines organically
- Social media advertising, including creating social media posts, curating and managing a social media presence that is cohesive with your brand identity, and monitoring traffic and engagement across social platforms such as Instagram, TikTok, Linkedin, Facebook, Twitter, and YouTube
- Copywriting and crafting written content for your company to use in emails, websites, blog posts, advertisements, press releases and social media posts.
- Email marketing and creating effective email campaigns for your brand
- Marketing strategy and analysis, which includes analyzing your company’s past and current campaigns and strategizing new ways to increase visibility
What Should a Good Orange County Marketing Agency Do for Their Clients?
While the above list of services provides a broad scope of day-to-day duties that marketing companies perform for their clients, there are particular objectives that a leading marketing agency in Orange County should always strive to offer their clients. These include but are not limited to:
- Helping clients to identify and achieve their goals. This includes taking the time to learn about the client’s industry, demographics and any marketing campaigns they may have done in the past.
- Identifying new marketing strategies and opportunities for growth. Good Orange County marketing companies will utilize a proactive approach to helping their clients to help them grow their business, adapt to changes in their niche and try new marketing tactics that may benefit them in the long run.
- Measuring performance and using those results to maximize ROI. Any marketing agency that you choose to partner with should be using social listening software to measure your analytics and the overall performance of marketing campaigns. By focusing on metrics such as ROI, impressions, visits, conversion rate, leads and sales, the marketing agency you are working with will be able to tailor a marketing strategy based on what has worked for your brand and thus be able to maximize ROI effectively.
Why Hire an Orange County Marketing Agency?
Hiring a marketing agency comes with several benefits, such as:
- Saving time that was originally spent on in-house marketing initiatives. No need to stress about creating marketing campaigns on top of running operations for your business – your Orange County digital marketing agency has got you covered. With more free time, you can shift your focus to other important facets of your business.
- Hiring a marketing agency allows for skill gaps to be filled. This is one of the biggest reasons companies with smaller marketing departments outsource their marketing.
- Access to advanced marketing tools. Most full-scale Orange County marketing companies will have access to state-of-the-art marketing tools. With these tools, you can better understand the performance of your marketing efforts and make decisions based on the data being provided.
- Getting expert marketing advice. When you hire a marketing company, you have an expert team on your side that can help you make strategic marketing decisions and show you tactics that will allow you to explore new ways of marketing your company, both on and offline.
Choosing The Right Marketing Agency For You
Since no two marketing agencies are alike, it’s important to find one you’re compatible with. Some important questions to ask yourself and your team before signing on with a marketing agency might include:
- Does this marketing agency have case studies or examples of work they’ve done?
- Is this marketing agency growth-driven?
- Does this marketing agency align with my company’s vision?
- Does this agency have long-term partnerships with clients or industry professionals?
- Does this agency have expertise in the marketing mediums our company needs assistance with?
If you can answer yes to any of the above questions, you may have found yourself a winning marketing agency!
Marketing Agency Services in Orange County, CA
If you’re looking for an Orange County marketing agency to assist your business with all its advertising needs, look no further than IDG Advertising. With over 20 years in the industry, we pride ourselves on our reputation as one of Orange County’s leading digital marketing agencies. Contact us today at 714-221-4377 or fill out our contact form to speak to one of our digital marketing experts about how we can elevate your brand presence!
