As a business owner, your website is the foundation of your digital presence. Your website serves as a virtual storefront for your business and often the first impression potential customers have of your brand. To ensure that your brand is seen by as many prospective customers as possible, it is crucial to ensure that your website is up-to-date, technically sound and visually appealing.
At IDG Advertising, we’re a client-driven Orange County advertising agency dedicated to helping businesses start their web development journey on the right foot – that’s why we’ve put together these helpful tips to audit your website’s performance in a highly competitive digital marketplace.
Is Your Website Built on a Strong Foundation?
WordPress is a popular content management system (CMS) used by many web development and web design services, thanks to its user-friendly platform that allows businesses to manage their website content and design easily. WordPress has become the leader in catering to businesses of all industries in sizes by offering features such as e-commerce functionality, social media integration and mobile and desktop-friendly web development.
If your website was created using WordPress, ensure that you are using the latest version and that all plugins are updated to ensure the security and functionality of your site. If you notice that there’s something wrong with your website, a web design agency like IDG Advertising can help you make the necessary changes to get it up and running!
Technical Woes Affect Your User Experience and SEO. Here’s How To Check Your Website’s Performance
Your website’s technical performance plays a vital role in user experience. Conduct a technical audit of your website to check for issues such as broken links, slow loading speed, mobile responsiveness and website security.
Improve your website’s search engine optimization (SEO) by including relevant keywords, meta descriptions and title tags. IDG offers a variety of SEO services designed to heighten your website’s visibility across search engine results pages (SERPs), including localized, keyword-rich content creation, developing effective pay-per-click (PPC) ad campaigns, extensive website reviews and so much more.
The Heart of Your Website: Review Your Content for Relevance and Accuracy
Your website’s content is what attracts and engages your audience; it is essential to review your website’s content regularly to ensure that it is up-to-date, relevant and informative. Check for spelling and grammar errors and ensure your content is easy to read and understand.
If you have a blog on your website, review it regularly, checking for timeliness of topics, diversity of mixed media such as copy, photos and videos and make sure your layouts are easy to scan by human eyes.
Evaluate Your Website’s Design for User-Friendliness and Brand Consistency
Your website’s design is the first thing that your audience notices when they visit your site. Evaluate your website’s design to ensure it is visually appealing, user-friendly, and consistent with your brand identity. Ensure that your website’s design is responsive and optimized for different devices and screen sizes.
Our web design agency can help create custom templates that align perfectly with your company’s mission and target audience. At IDG, you won’t find any cookie-cutter web development on our clients’ websites; only specialized web design that’s as unique as they are!
How Analytics Can Help Optimize Your Website’s Performance
Your website’s analytics provide valuable insights into your website’s performance and audience behavior. Use analytics tools such as Google Analytics to track your website’s traffic, bounce rate and conversion rates. Analyze this data to identify areas for improvement and optimize your website accordingly.
Have the data, but need help with what to do with it? Our Orange County marketing company can help! IDG is a one-stop shop for all things digital marketing, complete with a team of analysts and content creators who can help you make sense of your web development dilemma.
At IDG Advertising, we have specialized in successfully providing comprehensive web development, SEO services, and social media marketing services to businesses like yours for over 20 years. We understand that your website is the foundation of your digital presence, and we’re here to help you make the most of it. Contact us today at 714-221-4377 or visit us online to learn more about how we can help you take your online presence to the next level!