Your newsletter is a way to showcase who you are on a monthly basis. The look and feel can be consistent with the rest of your marketing materials, making it recognizable to anyone who has done business with you before and memorable to those who have not. You can use the newsletter to strictly brand yourself with monthly stories, employee spotlights, or even engage the readers with contests. You also send out content every month that can send customers to your website, present the latest industry news, or announce an upcoming event or promotion. Ultimately, it’s a way you can show people what you’re about all while sending them somewhere they can purchase, learn, or choose to do business with you.