When it comes to social media marketing, there are plenty of different avenues your business can take – but what are they, and how do you know which ones are best for your company? In this guide, we’ll be taking a deep dive into four types of social media presences that are important for your business to have, along with examples and benefits of each to set your social media marketing strategy up for success. Keep scrolling to learn more!
Video Social Media Content
In the realm of social media content, video is one of the most engaging forms. From long-form YouTube videos to shorter-form clips on TikTok and Instagram Reels and stories, video content is currently taking the social media landscape by storm.
You can use video-based social media platforms to create videos that increase brand awareness and convey your message in a way that photos and text can’t. In addition, your business can utilize video content to explain how to use your product or service as well as educate and entertain your audience.
Business Social Media Content
Platforms such as LinkedIn and Twitter are absolutely essential, as they can be used for connecting with other industry professionals, partners, and clients, as well as for digital advertising and posting job applications for roles within your organization.
Your company can use business-oriented social media management services to build and strengthen business-to-business (B2B) relationships as well as connect with potential clients and partners. Overall, utilizing these sorts of platforms gives your business a fantastic social media advantage.
Shoppable Social Media Content
From Facebook Marketplace to Shopify to the shopping features on popular platforms such as Instagram and TikTok, social media shopping platforms are an innovation that your potential customers are sure to love due to their convenience and functionality. In just a few clicks, one of your products could be theirs. Social media marketing services like IDG can help you upload your product catalog and allow your customers to buy directly from your social media page, as well as include more information about your products and links that will drive traffic directly to your site.
Peer Review Sites and Platforms
These days, most potential customers tend to trust peer reviews over all else when it comes to finding a business that will suit their particular needs. Review social media networks, such as Yelp, TrustPilot and Glassdoor, are essential to maintaining the reputation of your business.
When you look at reviews on these online platforms, you can further understand how your customers perceive your brand. This gives you valuable insight into what works, what doesn’t work, and how you can best improve their experience, thus earning you more positive reviews and customer satisfaction in the future.
Social Media Management Services in Orange County, CA
If you’re looking to hire a digital marketing agency in Orange County for your social media marketing needs, look no further than IDG Advertising. With over two decades in the marketing space, we pride ourselves on our reputation as one of Orange County’s leaders in social media marketing services. Contact us today at 714-221-4377 or fill out our contact form to speak to one of our digital marketing experts about how we can elevate your social media marketing efforts!