As the demand for businesses to establish a solid online presence increases, so does the need for effective web development. For business owners starting out in the digital marketing space, web design is paramount to a company’s success; finding the right resource for web development and design can offer a substantial return on investment.
At the beginning of your web development journey, you essentially have two options to get your web design done: freelance web designers or digital marketing services. Hiring a freelancer may seem like a fast, cost-effective way to achieve your web design goals; in the long run, however, they may lack specific qualities and abilities that can only be found with a digital advertising agency, such as IDG Advertising.
We want you to make an informed decision when choosing between a freelancer and an Orange County marketing company, which is why we’ve outlined what you’ll get with both options!
How Do Freelancers Work?
Freelance web designers work independently from any dedicated marketing firm, providing their services at a fixed rate, typically charging by the hour. In some cases, companies may prefer to work with freelancers for various reasons that potentially fit their needs.
Because they price their services according to the needs of their clients’ projects, freelancers may be a cost-effective option. Additionally, their flexibility and personalized attention to your project allow them to effectively meet your deadlines, no matter how short they may be.
However, that same flexibility can lead to limited availability. Freelancers can work whenever they want, meaning that if you have an urgent deadline due at a specific time, they may be unable to meet that requirement. While they provide personalized service, they also lack accountability, as they don’t answer to you or any governing agency – they can turn in whatever they want, and you’ll still be stuck with the bill.
Successful Web Development With Digital Marketing Services
Unlike freelance web designers, digital advertising agencies like IDG are not a one-person operation. When you leave your web development needs with a marketing firm, you have an entire team of designers and developers at your disposal.
Business owners reap the benefits of working with digital marketing services in many innovative ways, including:
- Access to trained, experienced creative professionals working collaboratively to implement effective tools to ensure your website performs to its full potential
- Resources and skills to take on web development projects of all sizes and needs
- Comprehensive web development services expanding standard web design, including social media integration, e-commerce implementation and search engine optimization (SEO)
Digital marketing agencies are your one-stop shop for all things web development and provide you with more bang for your buck!
Which Web Development Option Should You Choose?
Deciding between freelancers and digital marketing services can be summed up by two questions:
- Do you want an effective website now?
- Do you want a website that stays effective for years to come?
If you’re looking for an immediate option, perhaps opting for freelance web development might be your best choice. However, for sustainable web development that includes a suite of support for your evolving needs, you’ll only find that with a digital marketing agency like IDG Advertising.
For web development that’s as dynamic as your business’s needs, look no further than the team at IDG Advertising. Our award-winning web development team will work with you from concept to completion to design and develop a website that attracts users, offers optimized performance and ensures conversions and high clickthrough rates. To learn more about our web design services and all the other ways our Orange County marketing agency can help you, call us today at 714-221-4377 or visit our website!