No matter what kind of business you run, securing a positive online reputation is vital to your company’s success – working with an online business directory like Yelp is a simple way to get this done! It seems that business owners see Yelp the same way many of us see pineapple on pizza: they either love it, or they hate it – there’s no in-between. However, no matter how you look at it, Yelp is the be-all, end-all of how customers perceive your business.
For those who don’t have in-depth knowledge, Yelp does a lot more than just list your business. Yelp allows you to manage reviews, respond to quote requests and purchase valuable digital advertising space to reach out to new customers.
To help businesses maximize the platform’s many features, Yelp established a Yelp advertising partner program, collaborating with digital marketing firms to train on its best practices, helping business owners in the process. Without a dedicated Yelp advertising partner, managing your Yelp listing can lead you to bite off more than you can chew. A Yelp advertising partner like IDG Advertising can do the heavy lifting for you and simplify your Yelp experience in many valuable ways!
Maximize Your Business’s Time
Managing a Yelp listing can be extremely demanding for a small business owner. There’s a lot of time and effort spent on monitoring, analyzing and optimizing your campaigns – trying to do it solo would use up valuable time and, of course, money.
Successful businesses that work with a Yelp advertising partner barely ever have to touch their business listing; they have a team of experts to handle it for them! With IDG’s Yelp advertising services, business owners work smarter, not harder; our team of specialists tracks engagement, runs digital advertising campaigns and updates important business information. We’ll also keep your listing relevant with professional photos, updated hours of operation and keyword-dense biographical details.
Up-to-Date, Detailed Reporting
Digital marketing services certified as a Yelp advertising partner specialize in providing accurate, comprehensive reports on your business’s activity on the platform. These reports typically include everything you need to know about your Yelp listing to improve your digital ads’ performance.
Marketing firms, including IDG, inform clients of vital performance metrics, including:
- User views
- Clicks for directions to a business
- Phone calls initiated by customers that are routed through Yelp
Yelp performance reports also ensure that your business information is up to date on your listing, making conversion a seamless experience.
Stay Informed on Promotional Offers
Yelp is constantly providing businesses with promotional opportunities to maximize their listing’s conversion. Your Yelp advertising partner stays in constant contact with you, informing you of valuable opportunities to boost your Yelp digital ads, including “boosts” offered by Yelp to add to your existing digital marketing budget.
While it is true that business owners also receive this benefit through the Yelp sales team, Yelp advertising partners like IDG offer a tailored, more personalized approach. Our digital marketing agency doesn’t have an excessive clientele like Yelp’s sales team – this means we can dedicate more time to your needs and find what works best for your digital advertising.
Keeping Customers Engaged
In today’s digital landscape, customer loyalty is determined by how quickly – and authentically – businesses respond to customers’ questions and concerns. Customers are smart enough to spot a generic “Thank you for your review” or “We’re sorry that…” response when they see it, which is why proactive customer service is so important when managing a Yelp listing.
As a Yelp advertising partner, we have extensive experience and training to know how to engage with customers in a way that lets them feel seen and heard, encouraging repeat business and increasing brand loyalty. We work with our clients to provide specialized, meaningful responses to reviews, both positive and critical, as well as ensure that customers have accurate business information.
If you want a new way to make the most of your business’s digital advertising goals, choosing IDG Advertising to help you with your Yelp digital ads is the way to go. For over 20 years, our Orange County marketing company has helped countless businesses throughout Southern California and beyond manage their Yelp listings, keeping them at the forefront of an ever-evolving digital marketplace. To bring amplified value to our digital marketing services, we also offer search engine optimization (SEO) and pay-per-click (PPC) digital marketing services so that you can extend your business’s visibility across multiple digital channels. To learn more about how IDG can elevate your digital advertising, call us today at 714-221-4377 or visit us online!