Content marketing is a type of digital marketing used by over 50 percent of companies. This type of marketing focuses on the creation and sharing of resources, including, but not limited to, search-engine-optimized blog posts and landing pages, infographics, and video content, to help online patrons and followers to learn more about a topic, product or business.
In this content marketing guide, we’ll be doing a deep dive into all things content marketing – what it entails, how it works and tips on how to create stellar content. If you’re looking to level up your digital presence, keep scrolling!
So, What Is Content Marketing?
Simply put, content marketing is a strategic approach to marketing that involves the creation and distribution of web-based material like blog posts, videos and digital guides with the purpose of engaging readers and educating them about a particular topic, product or business/service. Some distribution methods for digital content marketing include social media, paid advertising and search engine optimization (SEO).
How Content Marketing Works
Content marketing works by creating engaging and relevant content in various media, such as blog posts, videos, ebooks, and infographics, as well as tools and resources. An effective content marketing strategy executed by a digital marketing firm will typically target different stages of the conversion funnel (awareness, consideration and decision) with different content types, topics and formats.
The Importance of Content Marketing
Having a solid content marketing strategy for your business can be beneficial for a plethora of reasons, including:
- Reaching your target audience. By creating relevant content, you improve your business’s reach to your demographic and provide them with the information they need to move through the buying funnel.
- Building brand identity and awareness. When you share valuable content and resources with your target audience, they spend time getting familiar with your brand. This helps to convert these visitors into leads and, eventually, clients.
- Increasing your close rates. Content marketing allows you to create a comprehensive content library for your website visitors and followers as well as for your sales team, which can be shared with qualified leads to convert them into loyal customers.
Uses of Content Marketing
Content marketing can be utilized in almost all digital marketing strategies, including:
- Local SEO services
- Pay-per-click (PPC) advertising
- Social media marketing
- And more!
As you can see, content marketing is crucial to the success of your business. If you want to create a competitive content marketing strategy but don’t know where to start, consider hiring a digital marketing agency with the drive and know-how to help your business thrive.
Digital Content Marketing Services in Orange County, CA
If you’re seeking an Orange County marketing agency to assist your business with all its content marketing needs, look no further than IDG Advertising. With over 20 years in the industry, we pride ourselves on being regarded as one of Orange County’s leading digital marketing agencies. Contact us today at 714-221-4377 or fill out our contact form to speak to one of our digital marketing experts about how we can elevate your online presence!