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There’s no denying the power of video content when it comes to capturing the attention of audiences, and that power will only continue to grow in years to come. In fact, according to Sandvine, video traffic accounted for a staggering 65 percent of all global internet traffic in 2024. This statistic highlights the growing importance of video content in the digital sphere, especially for businesses. If you want to ensure that your company thrives in the coming year, here are a few reasons why video content will be essential for business growth in 2025.
Engages and Educates Audiences
One of the primary reasons why video content is essential for business growth in the coming year is its ability to engage and educate audiences. In this age of information overload, people prefer quick and easy-to-consume content rather than long, text-heavy articles. Videos offer just that. It captures the audience’s attention and delivers information in an engaging and entertaining format.
According to a survey by Wyzowl, 82 percent of consumers said that video was a convincing factor in their purchasing decisions. This is generally because videos allow businesses to showcase their products and services in action, making it easier for consumers to understand and visualize their benefits. Videos can also provide educational content, such as tutorials or product demonstrations, which can be extremely helpful for businesses in industries that require specific instructions or demonstrations, like software or cooking.
Increases Social Media Reach and Engagement
Social media has become a powerful tool for businesses to reach and engage with their target audience. However, with constant algorithm changes, it’s becoming increasingly challenging for businesses to stand out and get their content seen by their followers.
Video content has been proven to increase reach and engagement across virtually all platforms. According to Wyzowl, people are 52 percent more likely to share video content than any other type of content. This means that businesses can significantly increase their brand awareness and connect with their target audience by incorporating more video content into their social media strategy. Whether it’s a behind-the-scenes look at the company, a product launch announcement, or a testimonial video, businesses can use social media videos to engage with their audience, showcase their brand’s personality, and build a loyal following.
Boosts Website Traffic
In 2025, having a strong online presence will continue to be an essential aspect of business growth. With the rise of e-commerce and the ever-increasing importance of websites, having a steady flow of website traffic is crucial for all companies.
Incorporating video content on a website has been shown to boost website traffic. It achieves this in a variety of ways, including improving search rankings and increasing the average time each user spends on the site. By increasing the time visitors spend on your site watching your video content, you can decrease bounce rates and increase conversions.
Improves SEO
As mentioned above, one of the ways that video content boosts traffic is by improving your rankings on search engine results pages (SERPs). By improving your SEO and boosting your search rankings, your business becomes more visible to potential customers and encourages more purchases.
Videos on a website help improve SEO by keeping visitors on the site for a longer time, which reduces the site’s bounce rate. Videos can also increase backlinks. This is because people are more likely to share and link to videos than any other type of content. Videos also contain meta descriptions, tags, and transcripts, all of which are beneficial in optimizing a website for search engines. By incorporating these elements into video content, businesses can make their content more searchable and improve their rankings on SERPs.
Blends Entertainment with E-Commerce
In today’s hyper-connected world, consumers are bombarded with an endless stream of advertisements. Because of this, it’s no surprise that traditional advertising isn’t as effective as it used to be. This is where well-crafted shoppable video content can set a business apart from its competitors.
Shoppable video content presents an opportunity to combine entertainment and e-commerce, creating a unique and engaging experience for customers. In 2025, shoppable video content will become a critical tool in promoting products and services, even more so than it has been on platforms like TikTok in 2024.
With this form of content, customers can see the product in action, get a better understanding of its features, and make an informed decision before purchase. This content not only entertains the audience but also encourages them to make a purchase in the moment, ultimately boosting sales. Shoppable video content also creates a sense of exclusivity and personalization for customers that further encourages them to buy. By offering exclusive promotions to their viewers, businesses can create a more personalized experience and promote brand loyalty.
In 2025, video content will be more crucial than ever for businesses to achieve substantial growth. The statistics and trends from 2024 clearly show that incorporating video content into your marketing strategy can significantly increase reach and boost sales, and this will only continue over the next few years. By investing in high-quality videos and creating a strong online presence, brands can take full advantage of the power of video content, effectively connecting with their audience and standing out in a highly competitive digital landscape.
If you’re seeking a premier digital marketing company in Orange County, IDG Advertising has the team for you. We can help your business with everything from social media services and web design services to video services and photography. To find out more about how we can help your business grow online, contact IDG Advertising today by visiting us online or calling us at 714-221-4377.
