With the future still uncertain in the midst of the COVID-19 pandemic, many businesses are struggling to adjust their budget and increase customer retention as more and more consumers stay at home with increased case numbers. As if the modern marketplace wasn’t saturated enough, businesses are now fighting to survive with even fewer customers shopping than before. However, while marketing is often one of the first things that many businesses are tempted to cut from the budget, it’s now more important than ever to invest in marketing efforts for your company. Getting your business’s name and logo in front of as many eyes as possible, especially in a cost-effective, targeted way, is one of the most efficient ways to earn more traffic, more sales, and more money.
According to a study conducted by CMO, 62% of marketers found that marketing function has increased during the global pandemic. Digital marketing especially has become more effective, since a record-breaking number of customers are now spending their entire days online and in their home. Physical advertising and other traditional marketing tactics face significant challenges as commuters become almost nonexistent and malls are closed for the foreseeable future. However, digital marketing is having its renaissance as millions of additional consumers are now turning to the Internet as their exclusive source of shopping for every type of product and service.
Targeted advertising through methods such as social media ads and PPC campaigns are a cost effective way to advertise to customers during COVID-19 since they target key demographics that are most likely to purchase your product or service. This allows you to use your money strategically and efficiently, rather than paying one lump sum for a physical marketing material that will be seen by everyone, even those who will have no interest in your market sector. These methods of digital marketing also allow you to customize your budget to whatever you can afford, whether that’s $10 a month or $10,000. As with everything, more money will earn you better results. However, this month-to-month flexibility will allow you to see some results without breaking the bank and putting your company at any financial risk. Your budget can grow with your business.
With so much economic uncertainty, it’s crucial that you utilize every tool you can to grow your customer base and increase customer loyalty. Digital marketing is one of the most effective ways to accomplish this, which is why marketing is more important than ever during COVID-19. If you’d like to learn more about digital marketing efforts for your company, contact the experts at IDG Advertising. Our team can provide paid social media advertising, PPC campaigns, organic SEO services, and much more. Call us today at (714) 221-4377 to get started.