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The vast majority of us know what hashtags are from our personal social media use. What’s often less known, however, is how important hashtags can be for marketing your business. In the modern social media landscape, hashtags are more than just a way to find cute cat videos to show friends. Today, businesses of all sizes strategically utilize hashtags to bring new eyes to their content, increase their following, and convert that following into repeat sales.
Target Audience
One valuable way to use hashtags is to choose tags that are more likely to be searched by your target audience. Rather than opting for vague and oversaturated hashtag groups like #plumbing or #toilets, choose hashtags that are more specific or localized, such as #toiletrepair or #socalplumbers. You should also keep your key demographic in mind—age, gender, location, hobbies, et cetera—and include hashtags that this audience is more likely to search for than the average person.
Branding
Utilizing hashtags relevant to your business in all of your posts will ensure that your content pops up when someone searches for those tags. If you’re able to post consistent content with these hashtags, your posts will be repeatedly seen by your target audience, familiarizing them with your branding. Include your company’s logo somewhere on all of the posts you create in order to further strengthen this link between your content and your business name or logo. Increasing brand awareness and visibility are incredibly important, as this directly results in new customers and more sales.
Competition
Not only do hashtags make you more visible to your customers, but it also makes your competition more visible to you. Search for hashtags that you’re utilizing most and see what the top posts are. Who are they posted by and what is the common thread linking those posts? Is it memes? High-quality product photos? Videos of the service in action? Hashtags are a great way to conduct quick and effective opposition research so you can better plan your social strategy.
Hashtags are just a small facet in the intricate network of social media marketing. It’s a landscape that evolves more rapidly than any other, so it requires an expert to be able to keep up with these latest advancements and implement them in a way that continually benefits your business. If you want that expert working toward the growth of your small business, IDG Advertising has the team for you. Our social marketing department can perform all functions from social media management and content creation to paid social ads across all platforms. To find out more about how we can help your business, contact IDG today at (714) 221-4377.
