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Search Engine Optimization (SEO) is the process businesses use to increase their visibility on popular search engines, such as Google or Bing. True mastery of SEO requires extensive keyword research, data analysis and lots of trial and error – the DIY approach is certainly not recommended for business owners trying to do this on their own!
If you’re a business owner trying to establish a viable SEO presence, your best bet is to work with a digital marketing firm with the proper tools to achieve maximum visibility and the knowledge to execute your vision. We’ve highlighted three of the leading SEO tools used by digital advertising agencies with a proven track record of success (which may or may not include IDG Advertising!).
Google Search Console
Google Search Console is a free tool offered to anyone with a website, providing effective tools for monitoring and reporting your site’s presence in search engine results pages (SERPs). The only thing digital advertising agencies like IDG need to get started is to verify your website with Google or submit your sitemap to Google Analytics.
Once we have access to Search Console, we can control which contents of your site are added to Google’s index and how your website is represented. We can use Search Console as an SEO checker and compile reports that would allow you to better understand how your website is viewed and provide opportunities to achieve better results.
SEMRush
Used as a more comprehensive SEO tracking tool, SEMRush conveniently assesses your website’s rankings and even discovers relevant ranking opportunities. We love SEMRush’s Domain vs. Domain analysis – a tool that lets us compare our clients’ website performance to their competitors and allows us to see what we’re doing right and what we can improve on.
We also use SEMRush to find a variety of national and local keywords and determine which are the best for your business’s SEO tracking needs. We then implement these keywords into your website’s content and track them over time to monitor their effectiveness across SERPs.
Majestic
Majestic is another SEO tracking tool available to businesses, but with a few more bells and whistles. We use Majestic to get an improved general overview of your website and audit how many backlinks your page has; this is important because it lets Google know if other websites are using them to link back to your site, making you a trusted industry leader.
With Majestic, we’re also able to track competitors’ backlinks and find easy opportunities to improve those of our clients without doing too much heavy lifting.
When it comes to SEO, the secret is to work smarter, not harder. With that in mind, why not let IDG Advertising take care of your SEO needs? Our SEO specialists provide all the services mentioned above and so much more – we spare no expense to ensure that your website has the visibility it needs to rank above your competitors and become the No. 1 choice for your customers. Our reputation for forming sustainable relationships with our clients and using the latest skills and practices to achieve stellar results has made us the leading digital marketing agency in Orange County, and we are quickly doing the same throughout Southern California and beyond. For more information on how we can help your business, call us today at (714) 221-4377 or visit us online – we’d love to hear from you!
