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If a picture’s worth a thousand words, then how much do you think a video pays? Videos are extremely valuable tools for businesses to integrate into their website and social platforms. They allow the customer to get a better idea of who you are, what you do, what products or services you offer, and why those products/services are beneficial to them. Plus, videos will keep your visitors on your site for longer. They’re an effective way to engage with your audience and increase conversions, which is why we recommend that all businesses utilize these four key types of video content.
Promotional Videos
Promotional videos are a great way to give your audience a feel for your branding without offering an overt advertisement. These videos are often composed of short snippets that capture lifestyle shots, usually of someone using your product or service in their everyday life. Overlayed with fun music, this content will familiarize consumers with your company’s tone without explicitly stating who you are or what you’re trying to sell.
About Us Videos
There’s no better way to familiarize customers with your company than to tell them exactly who you are. About Us videos will let the audience know who you are, what you provide, and what your values are as a company. This will allow consumers to decide whether your values align with theirs. Show off snippets of your company culture by integrating clips of fun workplace activities, if that’s what you’re about. Humanize your business and show customers the people behind the products; they’ll appreciate it more than you’d think.
Testimonial Videos
How often do you buy a product online or employ a service professional without first scoping out the online reviews? Consumers trust each other, which is why producing testimonial videos is an incredibly powerful and effective tool in converting sales. Great for your website or your social media platform, a video that clearly shows the positive impact your product or service has on its customers will earn trust and encourage potential buyers.
Product Videos
A large part of marketing is the imagery, but you also need to provide your customers with substantial information about your products or services so that they can know exactly how it will benefit them and their lifestyle. This is where product videos become integral. Product videos are centered around promoting your product, showcasing its features and benefits. Although casual browsers will appreciate the previously mentioned video content, those that are specifically seeking out a product such as yours and are seriously considering purchasing will likely be seeking more in-depth content that will clearly lay out what this product offers that its competitors don’t.
If you’re ready to revolutionize your online presence and engage customers with high-quality video content, the team at IDG Advertising is here to help. We perform website development, photography & videography, social media management, and much more. In the digital era, you don’t want to get left behind with old-school marketing tactics. IDG will help you stand out in any marketplace with cutting-edge marketing tools that will attract more customers, convert more sales, and keep you on the forefront of your industry. Give us a call at (714) 221-4377 to learn more today.
