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If you run a business in Arizona, then you probably know that driving traffic to your website is an important part of generating leads and making sales. You may even know that search engine optimization (SEO) is the key to driving that organic traffic. However, knowing that you need SEO and knowing how to effectively execute on an SEO strategy are two entirely different things. If you want to increase traffic to your company’s website but aren’t sure where to start, here are four basic but impactful steps to take.
1. Have a Clear Target Audience
To create an effective and cost-efficient SEO strategy, the first step is to create a clear outline of your target audience. Before you can increase traffic, you first need to know exactly who you want to attract.
Develop detailed buyer personas that outline the key demographics of your target audience, their interests, and their pain points. Consider what questions they might ask related to your product or service, what solutions they’re seeking, and what keywords they’re typing to find that information. By matching your SEO efforts to your audience’s intent, you can create blog posts, landing pages, and product descriptions that speak directly to their needs. This ensures that your content ranks higher, drives more clicks, and attracts visitors who are most likely to convert.
2. Continually Update & Optimize Content
Content creation is the backbone of any SEO strategy, as search engines largely generate their rankings based on which websites have the most relevant and valuable content for the user. That’s why continually updating and optimizing your website content is key to improving rankings and increasing traffic.
Aim to publish at least one new blog post each month — ideally more — to keep your website updated with new, fresh content. You should also regularly audit your pages and blog posts to identify outdated statistics, broken links, and underperforming keywords.
Search intent and behavior changes over time, and demonstrating to Google that your site is continually active and authoritative can help boost organic traffic. High-quality, original content is consistently one of the most effective factors in SEO success.
3. Don’t Neglect Mobile Optimization
With the majority of all online traffic coming from mobile devices, optimizing your site for smartphones and tablets is essential. Google’s mobile-first indexing means that your website’s mobile version is the primary basis for how it is ranked in search results, so having a fully optimized site will go a long way in boosting rankings and traffic.
To optimize your website for mobile, make sure that the layout is responsive on all device types. It should adapt seamlessly to different screen sizes, maintaining easy navigation and loading quickly. Test your website on various devices to spot and fix any usability issues. A pleasant-to-use mobile website not only boosts rankings but also keeps visitors on your site longer and increases conversion rates.
4. Build a Diverse Link Profile
Alongside content, backlinks are one of the most influential factors in SEO rankings. To most effectively increase your site’s chance of ranking, make sure that you build a diverse and robust link profile.
When creating your content, link to other pages on your website (internal linking) as well as other authoritative websites (external linking). You should also try to earn links from relevant industry sites through methods like guest blogging, social media sharing, and local business directories.
Don’t just focus on the quantity of backlinks, but also on the quality and diversity. Your backlink profile should include anchor text links, image links, redirect links, and canonical links. While the majority of your links will inevitably be anchor text links, make sure to diversify the types of anchor text found in your backlink profile, such as branded anchor text, exact match keyword anchor text, and generic anchor text. A diverse backlink profile signals to search engines that your website is trustworthy and authoritative, increasing your chances of appearing higher in search engine results pages.
If you need help increasing your website’s visibility online, look no further than IDG Advertising, Arizona’s premier digital marketing company. Headquartered in Orange County, CA, our team of analysts and copywriters creates bespoke SEO strategies with high-quality content that will boost your rankings and drive local traffic to your business online. To find out more about our SEO marketing services for East Valley, AZ, companies, give us a call today at 714-221-4377 or contact us online.
