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As the internet evolves, so do the expectations of modern web design. Gone are the days of simple, text-heavy websites. In today’s digital landscape, users expect visually stunning and user-friendly designs that reflect the essence of a brand.
As a modern business, having a modern website is crucial for creating a strong online presence and attracting potential customers. If you’re thinking of investing in web design services to help your site take off, here are a few key elements you should incorporate to stay ahead of the competition.
Custom Illustrations
One of the best ways to make your website stand out is by incorporating custom illustrations. These are unique, hand-drawn (or hand-coded) graphics that can add depth and personality to your website. Unlike stock images, custom illustrations are tailored specifically to your brand’s identity and messaging, making them more compelling to users.
Custom illustrations can be used to guide users through the website and highlight important information. They can be used as a hero image on the homepage to showcase your brand or products, or they can be used to break up long sections of text and make the content more visually appealing. Able to be used in banners, icons, or background images, custom illustrations create cohesion and establish a strong brand identity that sticks with users.
Full-Page Headers
Full-page headers, also known as hero headers, have become increasingly popular in modern website design. These are large, captivating images or videos that span the entire width and height of the webpage, serving as the first thing users see when they land on the website. Typically, these images will have a main focal point to the right of the screen, with minimal text and a prominent call to action (CTA) on the left.
One of the main advantages of using full-page headers is that they instantly capture the attention of the user and communicate your brand’s message or value proposition. By utilizing high-quality visuals and minimal text, you can create a powerful first impression that entices users to explore further.
White Space
White space, or negative space, is the blank area between design elements on a webpage. While it may seem counterintuitive, using white space in your web design is crucial for creating a clean and modern layout.
White space helps to improve the readability and visual hierarchy of a website. By leaving enough blank space around important elements, you can make them stand out more and draw the user’s attention. It also helps to prevent the design from looking cramped and overwhelmed. When a user is overwhelmed and doesn’t know where to look, it quickly drives them away from the website and increases your bounce rate.
Prioritized UX/UI
User experience (UX) and user interface (UI) are two integral aspects of web design. UX refers to the overall experience a user has on the website, while UI focuses on the visual design and interactivity of the website. Both of these elements work together to create a modern website with high success and conversions.
Users expect a flawless experience, with little patience for slow loading times or other technical difficulties. This makes it imperative that modern website design services prioritize UX/UI when performing web development. A modern website should be easy to navigate, with clear and intuitive menus and navigation elements. It should also have a consistent layout, making it easier for users to find what they’re looking for. As soon as a user becomes frustrated or lost — which can take only a matter of seconds — they’ll leave the website, and you’ll lose the sale.
Trendy Color Palettes
Finally, a modern and on-trend color palette can significantly contribute to the modern feel of your website. Color is a powerful design tool that can evoke emotions and set the tone for your website. As such, choosing the right color scheme is crucial.
Of course, your website should rely heavily on your established brand colors. However, when possible, you should also incorporate modern color trends that complement them. This can include the Pantone Color of the Year (2024’s is 13-1023 Peach Fuzz) as well as general graphic design trends like gradients or monochrome. Just make sure to always consider your brand’s identity and existing color palette. A well-chosen color scheme can help reinforce your brand’s personality and create a consistent visual identity across your digital channels.
Achieving a modern web design is no easy feat, with a wide range of factors to consider. From web development to UI to graphic design, it takes a team of experts to create a successful company website in 2024. Luckily, IDG Advertising has just the team to do it. From full-stack web developers to graphic designers, we’ve curated an award-winning team of passionate individuals who can help you bring your dream website to life. If you want to ensure that your company has the greatest chance of online success with a beautiful and intuitive modern website, give IDG a call today at 714-221-4377 or contact us online to learn more about our digital marketing agency’s bespoke website design services.
