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The goal of social media marketing is to bring new eyes to your company’s profile, increasing brand awareness and building an engaged audience. When this happens, and new users do visit your profile for the first time, your bio is often the first thing potential followers will see.
Your social media bio is your chance to make a great first impression, enticing users to hit “follow” and even visit your website. However, crafting a powerful and effective social media bio takes more than just stringing a few words about your product or service together.
With more and more businesses using social media as a marketing tool, it’s crucial that you utilize social media to its fullest and stand out from the crowd. That’s why, as Orange County’s premier social media advertising firm, we’ve compiled a list of expert tips for writing a social media bio that will actually yield results.
Include Essential Information
The first and most important part of writing a social media bio is including essential information about your business. Your bio should accurately represent who you are and what you do. Make sure to include the name and location of your business as well as a brief description of your services.
Some examples of commonly overlooked info in social media bios include your business category and how to get in touch with you. Adding a business category is essential for SEO, so the platform knows to recommend you to people interested in your field. Adding a link to your website, a phone number, or other contact info is also imperative so you can more easily convert users who are interested in learning more about your products or services.
Know Your Audience
Each social media platform has a unique user demographic, so it’s important to modify your bios across each platform with this in mind. For example, LinkedIn’s users are primarily young professionals seeking networking opportunities. As such, you should maintain a professional tone in your LinkedIn bio. TikTok users, on the other hand, want something much more casual and fun, so you may want to lean into your brand’s playful side (while still being true to your brand voice).
It’s also important to research your company’s target audience and know exactly who you’re trying to attract. Most people have multiple social media profiles, so there is a big overlap in user demographics. You’ll not only want to tailor your bio to each platform but also optimize it for the specific demographic that your brand caters to. For example, if your target audience is younger millennials, you may want to use a more conversational tone. However, if you’re targeting Gen X, you may want something more formal and with less Internet vernacular. Understanding your audience is key to crafting a bio that resonates with them and attracts their attention in a positive way.
Use Keywords for SEO
Although SEO for Google and other popular search websites has been prevalent for quite some time, social media platforms have now developed their own unique search algorithms that make SEO best practices a crucial component of effective social media marketing.
Search results on TikTok, Instagram, YouTube, and other social platforms are now being served very similarly to the most popular search engines, with a focus on keywords and phrases identified through captions, hashtags, text overlay, and, of course, profile bios.
Optimizing your social media bio with relevant keywords can help you rank higher in search results and reach a larger audience. Start by researching keywords related to your industry or niche, and incorporate them into your bio wherever they sound organic. This will not only make your profile more visible to each platform’s search engines but will also make you more appealing to potential followers who are interested in those keywords. Just be careful not to overstuff your bio with keywords, as this can come across as spammy and turn off potential followers.
Utilize a Call to Action
A call to action (CTA) is a statement that prompts the reader to take a specific action, such as “click here” or “contact us today.” Including a CTA in your social media bio can encourage people to engage with your content or visit your website, ultimately leading to more conversions.
Toward the end of your bio, as users are wrapping up that action and thinking about what to do next on your profile, encourage them to perform the action that you most want them to do. For example, you may end your bio with “Check out our website to learn more!” to encourage them to then click through to your site. You can also encourage them to follow you, contact you, or leave a comment. Whatever your preferred action, just make sure your CTA is casual and conversational so it doesn’t sound like a command.
Keep Your Bio Up to Date
Once you’ve crafted the perfect social media bio, it’s important to keep it up to date. As your business grows and evolves, your bio should reflect these changes. A stagnant and outdated bio can make your account appear unprofessional or inactive.
Make it a habit to review and update your social media bio every few months, particularly if there are any significant changes in your business. Make sure to proofread every time you make changes to avoid any spelling errors or incorrect info that could make you look unprofessional or careless.
A well-crafted social media bio can make a significant impact on your social media presence and attract the right audience. However, these bios are just a small facet of the intricate world of social media advertising. It’s a landscape that evolves more rapidly than any other, so it requires an expert to be able to keep up with these latest advancements and implement them in a way that continually benefits your business. If you want that expert working toward the growth of your small business, IDG Advertising has the team for you. Our social media services include everything from account management and content creation to paid social media advertising across all platforms. To find out more about how we can help your business grow online, contact IDG Advertising today by visiting us online or calling us at 714-221-4377.
