Synthetic Grass Warehouse is the largest artificial grass distributor in the United States.  Over the course of 20 years, Synthetic Grass Warehouse went from being a Southern California local distributor to a nationwide dealer, providing exclusive products and dominating the artificial grass field.

We’ve had the privilege to partner with SGW since the beginning.

In 2020, we began planning a website redevelopment centered on redefining SGW to be the resource for the artificial grass industry. We worked closely with their internal team to determine what were common concerns for the installer and homeowner when it came to turf.

Over the course of 2 years of research, we discovered problems a lot of customers encounter when it comes to turf and created resources to utilize and thus solidify SGW as the authority on all things turf.

The result is an industry leading website that drives conversion for new partnerships and informed homeowners.

In less than two decades, we helped transform SGW from a small local warehouse into a recognized nationwide industry leader with over 15 strategic locations. Through a long-term partnership built on strategy, transparency and innovation, our team implemented a sustainable SEO growth plan that continuously adapted to the market and position them at the forefront of their field.

Using aggressive yet ethical SEO tactics, we elevated their digital presences across search engines, diversified their traffic sources, and maintained steady growth through multiple economic shifts. By combining data-driven insights with expert execution, we not only increased visibility and rankings, we turned their online presence into a powerful engine for long-term business expansion and market dominance.

Over the past 20 years, our partnership has played a pivotal role in shaping not just a brand, but an entire industry. Through consistent branding evolution with visual identity combined with messaging and digital presence, we’ve helped SGW stay relevant, trusted, and ahead of market trends. Our strategic approach focused on maintaining brand consistency while allowing room for innovation, ensuring their voice remained both professional and forward-thinking as the industry evolved.

As the company grew and joined a new parent organization, our team continued to refine and elevate SGW’s brand presence in conjunction with new corporate standards. We successfully and seamlessly integrated SGW’s brand identity into the TenCate branding standards while preserving the unique identity that customers had come to recognize and respect. The result: a brand that communicates authority, expertise and longevity; all built through decades of intentional strategy and creative excellence.

By blending expert photography, cinematic videography, and precise audio editing for SGW media, we’ve shaped a cohesive look and feel that connects emotionally with their audience while reinforcing their professional credibility. From polished product photos and instructional videos to engaging vlogs and lifestyle imagery, every piece of content has been thoughtfully created and curated to reflect their brand’s voice and vision. This consistent, high-quality media approach has elevated their presence across every channel — transforming visual storytelling into a strategic brand asset that drives engagement, loyalty, and growth.

Through a strategic combination of content, engagement, and outreach, we’ve helped SGW organically grow their email subscriber list to over 20,000 users. By delivering consistent, high-quality monthly content that educates, inspires, and drives action, we’ve turned their email program into a reliable channel for connection and brand loyalty. Each campaign is crafted to keep subscribers engaged while reflecting the client’s unique voice and industry expertise.

To further strengthen the program, we created supporting marketing initiatives that encouraged local installers to actively participate by submitting their project photos. In exchange, participants received recognition and publicity for the month they were featured, creating a sense of community while fueling user-generated content. This approach not only increased engagement within the email program but also amplified the brand’s reach, credibility, and ongoing connection with both customers and industry partners.

When social media started to become the standard use for companies, we started a comprehensive social media presences across multiple platforms such as Facebook, Instagram, LinkedIn, and YouTube. Over the years we have ensured their brand voice remained consistent, engaging, and authentic on every platform. Our team has handled everything from content planning and creative development to scheduling, posting and community management -- allowing SGW to focus on their business while we grew their digital presence.

Through a strategic mix of storytelling, visual design and platform specific tactics, we’ve helped expand their reach, strengthen brand recognition and foster meaningful engagement with both customers and industry peers. Each post, video, and interaction is designed to not only inform and inspire but to position the brand as a trusted leader in their field -- driving awareness, loyalty, and long term growth through social connection.