Usability is the foundation of great UI. Without intuitive navigation and flawless performance, frustrated users will quickly return to their search to find a website that will offer them a better experience. It’s extremely advantageous to perform usability testing. Watching a group of users interact with your website will allow you to see what works and what doesn’t. You can make small tweaks to issues that were potentially overlooked during development, or unanticipated human behavior.
Consistency is one of the most critical aspects of UI design. User interfaces that lack consistency often result in confused and frustrated users, which in turn results in high bounce rates and a low conversion rate. A consistent theme from page to page and device to device builds customer confidence and keeps users from getting confused.
Simple, beautiful designs also give you an edge over competitors, as users will choose the more aesthetically pleasing site if both offer easy functionality. Minimalist, clutter-free styles have become increasingly popular in web design over the past few years because they are effective and offer users clarity and beauty at the same time.
Typography forms 93% of all website components, so it plays an essential role in making the site appealing to visitors. It should be both aesthetically pleasing and optimized for readability and convenience. If it can’t be easily read, or if it clashes with your site, users are likely to click away and visit a competitor, increasing your bounce rate and ultimately hurting your business.
A strong link between your customers and your website is vital for business success, and UI design is one of the most prominent elements in achieving that. If you need assistance in obtaining a premium UI design for your business, we at IDG Advertising would love to help your website reach its full potential. Give us a call at (714) 221-4377 today for more information.