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Despite the common saying “don’t judge a book by its cover,” people usually do judge a book by its cover. After just a few seconds on your website, visitors will form an instant judgment of whether or not they like it, and whether or not they’ll return. This is why having an impressive user interface, or UI, is crucial.
A user interface is the features of a device or website that allow a user to interact with it. All of the site’s visual elements are the UI of that site. UI affects how people interact with your product to achieve their needs, and a good UI can make or break a product or company’s success.
A good UI design improves user experience, enhances engagement, and increases customer satisfaction. A UI should guide users through their journey on your site so that they can easily and intuitively follow pathways, and use the site to achieve their goal in visiting. People want to be able to understand things quickly, so websites that are intuitive and easy to navigate are the most likely to retain their users and turn them into repeat visitors or customers. A few ways that you can enhance your website’s UI design is by creating simple, easily navigable menus; displaying striking and straightforward designs rather than busy pages; maintaining consistency between pages and device formats, and choosing typography that is beautiful and readable.
Usability
Usability is the foundation of great UI. Without intuitive navigation and flawless performance, frustrated users will quickly return to their search to find a website that will offer them a better experience. It’s extremely advantageous to perform usability testing. Watching a group of users interact with your website will allow you to see what works and what doesn’t. You can make small tweaks to issues that were potentially overlooked during development, or unanticipated human behavior.
Consistency
Consistency is one of the most critical aspects of UI design. User interfaces that lack consistency often result in confused and frustrated users, which in turn results in high bounce rates and a low conversion rate. A consistent theme from page to page and device to device builds customer confidence and keeps users from getting confused.
Visual Design
Simple, beautiful designs also give you an edge over competitors, as users will choose the more aesthetically pleasing site if both offer easy functionality. Minimalist, clutter-free styles have become increasingly popular in web design over the past few years because they are effective and offer users clarity and beauty at the same time.
Typography
Typography forms 93% of all website components, so it plays an essential role in making the site appealing to visitors. It should be both aesthetically pleasing and optimized for readability and convenience. If it can’t be easily read, or if it clashes with your site, users are likely to click away and visit a competitor, increasing your bounce rate and ultimately hurting your business.
A strong link between your customers and your website is vital for business success, and UI design is one of the most prominent elements in achieving that. If you need assistance in obtaining a premium UI design for your business, we at IDG Advertising would love to help your website reach its full potential. Give us a call at (714) 221-4377 today for more information.
