BLOG
Blogs are a great tool to share your expertise and thoughts about any given subject. But they are also a great tool to boost your company or organization’s website traffic. Literally anybody and everybody who searches for something on the internet are consumers of search engine optimization, aka SEO. Although the blogs on your website won’t necessarily have a quick and immediate effect, they will help boost your website’s long-term SEO and traffic. Here’s just three of the many reasons why blog writing for SEO is so important.
SEO Blogs will implement long-tail keywords and attract audiences that may be looking for something specific. Basically, these long-tail keywords are pulling together all your tags, phrases and categories to better match what someone may be searching. For example, searching “Best places to eat in LA” is going to have a different search result than “Best restaurants in Downtown LA near the Broad”. Both searches are used and will have good results but there might be a blog that’s exactly what someone is looking for if they want a cute restaurant for a date after visiting the Broad in Downtown Los Angeles.
You can also build and increase your social media presence through the SEO search results. Most blogs are shareable and can be linked onto your Facebook, Twitter, or even LinkedIn. And on the other end, it’s really easy to share your social media platforms on your blogs too! Whether someone is on your social media or your blog, they’re able to access the other. It’s basically a win-win situation to boost your social media and website simultaneously.
Writing blogs consistently equates to constant fresh website content. Chances are, you’re not changing and updating everything on your website everyday or every week. Search engines like Google, are more likely to show recently updated websites because people want the most accurate and relevant information as possible.
To maximize your blogs’ SEO, write unique and specific content that touch on as many keywords as possible. Don’t forget to write consistently and share the posts on your social media. Don’t be concerned if you don’t see immediate results. Think of SEO as a flower that you have to nurture and care for consistently before it blooms, and that you have to continue to care for otherwise it’ll die. It might be a little boring to watch the flower grow on a daily basis, but in retrospect, it’s satisfying to see the growth overtime. If you need a little help nurturing your flower, don’t hesitate to give us a call and we’d love to help you out however we can.
