In this day and age, video is a part of our daily lives. Whether you’re watching on social media, seeing a movie, binging a TV show, catching up on a news channel, learning something new, or connecting with friends and family, video is all around us. The impact video has on all of us makes it a monumental tool for brands to utilize in their marketing strategy. Video Marketing is more captivating, memorable, and persuasive than other digital mediums, making it the perfect creative marketing outlet.
VIDEO IS CAPTIVATING
Since its inception, video has become a tool for entertainment, broadcasting, education, memorabilia, networking, and promotion. Video has the ability to mold and transform into whatever the maker wants it to be. When a video is properly crafted, its ability to grab and hold attention is impeccable–viewers might find it impossible to stop watching. YouTube’s statistics show just how popular video consumption truly is. Almost 5 million videos are watched on YouTube every day and 3.25 billion hours every month.
VIDEO IS MEMORABLE
Most videos today engage the audience’s sense of hearing and seeing. Engaging two or more of the five senses at the same time is proven to increase memorability because different senses activate different parts of the brain. This makes video marketing effective for brand recognition as well as likeability. When consumers are considering products or services, they are more likely to choose the brand they’re familiar with or share values with. Enjoyment of a memorable video can encourage purchasing by 97% and increase brand recognition by 139%.
VIDEO IS PERSUASIVE
Videos are typically made for entertainment or knowledge, both of which will engage viewer emotions and/or logic. When a credible video is relatable, funny, or informative, the audience is more likely to be persuaded because people are proven to be motivated by their emotions (pathos) and logic (logos) as well as trusting a credible source (ethos). 95% of consumers have reported watching a video to learn more about a product or service and 81% of them have been convinced to invest in a particular brand.
If done right, video has great potential to be extremely powerful because of its ability to be more captivating, memorable, and impactful than other digital mediums. Video marketing is the most effective digital medium and is only going to continue to grow.
Need help with your video marketing? Check out our videography page! Give us a call today and let’s talk about how we can grow your business.