Target is a department store retailer with over 1,800 stores in the United States and 350,000 team members worldwide. The company offers high-quality and on-trend merchandise at affordable prices, and they take pride in keeping their stores clean, spacious, and guest-friendly. Customers can find just about anything they may need at their local Target or online at target.com including; groceries, clothing & shoes, electronics, furniture, office supplies, and much more.
Many of us here at IDG grew up shopping at Target, and some of us even have a “Target addiction.” With this love for Target already established, we stalked them on their social media profiles, and we were not disappointed! Their photos are bright, lively, and it reminded us of how much we enjoy shopping at Target.
It’s easy to tell that Target knows their audience because of the way they interact with their customers, and how they keep up with the trends their customers are interested in. Their Instagram is filled with their customers’ photos that they reshare which drives engagement. Also, since they know their audience can’t help but buy things they don’t need (they just have too good of deals), their Twitter has in-trend memes tailored about that much needed #TargetRun. Their social media profiles are more than just company announcements and promotions; they’re about relating to their customers first and foremost.
Target’s social media is unique to their brand, and it’d be hard for anyone to do exactly what they do. However, there are definitely a few things they do very well that we can learn from.
Of course, there is so much more that Target does well with their social media, but these are our favorite components of their social marketing strategy. What do you think of Target’s social media game?
Stay tuned every month for another company social shoutout! If there is anyone you think is absolutely KILLING IT in the social media realm, don’t hesitate to let us know and we will make sure to give them a follow!