Oreo, first introduced in 1912, is a brand of cookie manufactured by Nabisco. Oreo is the bestselling cookie in the United States and has branded itself “Milk’s Favorite Cookie.” Oreos are available in over one hundred different countries, and hundreds of permanent and limited-edition flavor varieties have been introduced over the years.
Oreo is a brand we’ve all grown up with, from school lunch snack packs to after-dinner treats. It’s hard to recall a time when Oreo wasn’t a name we were all familiar with. However, it’s only within the last four to five years that Oreo has emerged as a social media savvy brand that knows how to launch a viral campaign time and time again successfully.
With an audience as varied as Oreo’s, it can be difficult to pinpoint a specific type of content that will appeal to all of your followers. The content that teenage boys are more likely to interact with is probably not the same type of content that a housewife would enjoy. However, they’ve done a great job of balancing beautiful photography and current Internet trends to create an aesthetically pleasing feed that offers a playful sense of humor. Oreo’s social media presence plays with our sense of nostalgia in order to appeal to the kid in all of us.
With 850k followers on Twitter, 2.5m followers on Instagram, and 42.5m Likes on Facebook, Oreo has clearly established itself as a brand whose content is worth engaging with. If you need to improve your engagement levels, here are some tips to take from Oreo:
How do you make a simple sandwich cookie an Internet sensation? It seems Oreo’s figured that out. From their crazy flavors to their pop culture partnerships and their playful interactions, Oreo is making their social presence known and growing their fanbase at a rapid pace. In order to keep a legacy brand relevant, you need to grow with technology and evolve with the times. No brand has done that better than Oreo.
Stay tuned every month for another social shoutout. Is there a company you think excels at social content? Let us know, and you may see them featured here next month!