Nike is the world’s largest supplier of athletic apparel and shoes, as well as a major manufacturer of sports equipment. The company is best known for its Swoosh logo, its slogan, “Just do it,” and for sponsoring many high-profile athletes and sports teams. Nike has a wide variety of popular product series, such as Air Jordan, Nike Skateboarding (Nike SB), and Air Force 1. In addition to the Nike brand, the company also has reputable subsidiary companies like Hurley International and Converse under its wing.
Our team here at IDG has always been a fan of Nike for their quality activewear. When we were looking at their social media profiles, we were inspired by their branding intentionality and how simple it was. Nike does not post a lot, but when they do, their posts are true to their brand and have a purpose that entices their audience.
Nike doesn’t just target athletes, but also people who are active or want to be active. They reach their audience by sharing stories of others who have been told that they couldn’t do something, but they just did it anyways – hence their slogan “Just Do It.” Nike knows its audience wants to feel empowered and inspired, and that is what Nike does with their posts.
Since its inception, Nike has never been afraid of taking risks and standing out from the crowd. Their branding is incredibly strong in everything they do, and their social media game is no exception. Here are a few things we can learn from Nike.
Nike’s branding is fantastic, and we are thoroughly impressed by their social media. We believe that Nike is proud to do their own thing and it encourages us to do the same! In the words of Nike, “Just Do It!”
Stay tuned for another social shoutout next month! If there’s a brand with a killer social media game, don’t hesitate to let us know because we’d love to check them out!