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As a digital marketing agency, we see a lot of companies out there trying to “do their thing” when it comes to advertising. Social media and web is a saturated space, and many people are so focused on their competition that they forget to be unique. We decided that we want to highlight companies that are just KILLING IT in their industry, so you can be more inspired to find your company’s voice. These companies are unapologetically themselves, showcasing their vibe and aesthetic to their following and we should all aspire to do the same. This month we are excited to highlight Dry Bar.
What is Dry Bar?
Dry Bar is a blowout salon that has extended way past the salon. They offer multiple types of hair services from blowouts to hair masks to updos and locations in over 23 states as well as Vancouver, Canada. They’ve provided their clientele multiple ways to get a blowout from VIP membership to private events, weddings, and photo shoots. They even have their line of signature products to complement their hair styling.
How did we discover Dry Bar?
We first found Dry Bar on Instagram and were blown away with how beautiful and cohesive their feed was. Their signature yellow and grey color scheme is consistently used in all their images, which truly makes them a recognizable face within the hair industry. That branded color scheme is strictly adhered to, even when it comes to packaging and products. Their hair tools are always the yellow shade, which means they can continuously incorporate them. Nothing is without purpose, and you can tell.
Dry Bar knows their target market!
Dry Bar has coined their aesthetic because they have a firm grasp on their target market. Both Millennial and Gen X women are frequently in the market for blowouts and hair products. Their website, their packaging, and their social media presence hones in on the feminine and beauty aspects of the brand. They post a lot of #hairgoals and flat lay photos which are very popular and engaging on Instagram. On top of all that, Dry Bar pulls out all the stops with giveaways, collaborations with other brands, and memes, so their following keeps on growing.
What can you take from Dry Bar?
Naturally, we don’t expect you to be Dry Bar because they have taken advantage of all their unique qualities. You can, however, take some of these highlights and apply them to your digital marketing efforts.
- Dry Bar focuses on the platform that their target market frequents the most. If you check their Facebook, they still post, but their engagement is primarily on Instagram. You don’t have to be on everything. Be where you are most relevant.
- Dry Bar uses their firm branding guidelines to ensure that they are recognizable. They work hard to make sure their vibe is easily visible to everyone who might happen across their page. Nothing is out of place from the color scheme to the website to the products. Stay consistent and win.
- Dry Bar uses collaborations with other companies who are relevant, but not competitors. For example, they’ve done great collab giveaways with Beauty Blender, OPI, and GlamGlow. All of these brands are in the beauty realm and have similar demographics, but they don’t compete and offer great value to both audiences.
That’s a little look into the fantastic things Dry Bar is doing online, and how you can implement some of their highlight features into your digital marketing efforts. Make sure to stay tuned every month for another company shoutout. Let us know who you think is making a splash in the digital world and we will make sure to give them a follow!
