ColourPop Cosmetics, also known as ColourPop, is a makeup company based in Los Angeles, California, that was founded in 2014. Their brand is known for offering high-quality products at an extremely affordable price, with most products ranging from $5 to $20. They’ve also gained quick popularity by offering products that are collaborations with social media celebrities and are consistently on-trend.
We, like virtually all other customers, learned about ColourPop from social media. ColourPop started as an e-commerce company, and they’ve relied exclusively on social media marketing to grow their business. Millennials are notorious for scorning traditional advertising methods, so ColourPop has successfully tapped into a lucrative Millennial/Gen X market by utilizing YouTubers, Instagram content, and digital word of mouth.
ColourPop has become very familiar with their audience and what they want. They have an extremely quick timeline from production to product release – much quicker than any other brand in the cosmetics industry – which allows them to stay up-to-date with the latest trends and give customers what they want. From cream products to color capsule collections, ColourPop knows what their audience wants, and they give it to them – fast.
With 1 million Twitter followers, 8 million Instagram followers, and 3 million unique site visitors every month, ColourPop has proven itself to be a social media powerhouse. It has used social media as its sole tool for raising brand awareness and building a company worth millions of dollars in just a few years. Here are some things we can learn from ColourPop Cosmetics’ social media tactics:
From an unknown indie brand to one of the most popular makeup companies among Millennials, ColourPop became a virtual overnight sensation using only the power of the Internet. From powerful influencer marketing to creative social content, ColourPop has paired quality products with expert social tactics to create an e-commerce success story unlike any other.
Stay tuned for another social shoutout next month! If there’s another brand with a killer social media game, don’t hesitate to let us know. We’d love to check them out!