Bud Light is a type of light beer brewed by Anheuser-Busch under the Budweiser brand. It was first introduced in 1982 as an answer to Miller’s 1975 Miller Lite, and it saw immediate popularity around the country. Today, it is the #1 selling beer in the United States, and it’s enjoyed by millions of Americans every day. There have been several variations of Bud Light, such as Bud Light Lime and Bud Light Platinum, but the original is still one of the best selling beers in the world.
The Bud Light brand has always been familiar, but we discovered their strong social presence thanks to their iconic marketing campaigns, like the famous Bud Knight. Collaborating with major artists like Post Malone and culture icons like Game of Thrones has restored their brand relevance and drawn all eyes to their marketing department in recent years.
When you’re the number one beer brand in America, your audience is inevitably large and extremely varied. However, Bud Light does an exceptional job at creating a feed that is both curated yet appeals to the masses. It targets the younger demographic, with playful captions, obvious social awareness, and plenty of photos of active twenty-somethings enjoying the product. However, they never push the edgy nature of their content too far, opting for innocently playful content that is unlikely to offend followers of any age or demographic.
With hundreds of thousands of social media followers and one of the best selling beverages in the world, Bud Light is a marketing powerhouse. Here are a few things Bud Light does well that you can utilize to strengthen your social media strategy going forward.
Identifying your target market is always the first step in creating a successful marketing plan. But how do you curate your content to cater to tens of millions of Americans from all walks of life? Bud Light has managed to achieve this balance of careful curation and mass appeal through expert social media strategy and brilliant content creation. Taking a page out of Bud Light’s social branding playbook is guaranteed to help you boost your social media game, even if you’re not the best selling beer brand in the country.
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