Pretty much all businesses owners have one goal in common: grow, and what’s something that can help all businesses grow? Marketing! As a small business, we know how important it is to improve your marketing and ensure your company is meeting its long-term and short-term goals. We always recommend for small businesses to invest in their SEO campaigns and target their local service areas to help grow their business. Here’s our breakdown of what SEO can do for your small business!
SEO stands for search engine optimization, and it is a digital marketing tool used to improve a business’ visibility on search engines. It is incredibly powerful for increasing web traffic and conversions for businesses. You can learn more about the power of SEO on our previous blog!
When it comes to finding new businesses, many people turn to the internet, or more specifically, search engines such as Google or Bing. Users normally are searching for a specific business or service with the terminology “near me” to get the best results. Based on the searcher’s location and the keywords used, the search engine will show results that are more local and relevant to them. Studies show that 75% of users don’t scroll past the first page of search results and 98% of searchers will choose a business that is on page one of the results. Dominating your local search is key to succeeding in your SEO campaign and growing your business.
Without local SEO, your business may be losing to your competitors. Digital marketing is dominating the industry, and if you’re not there, your marketing tactics are essentially outdated. If a small business is not ranking in their local area, that means local customers will have a hard time finding that business. Which means fewer customers are going to contact the business, and significantly fewer web-driven leads and sales will occur.
Dominating your local SEO will take time, but the pay off is worth it! Here are a few tips we have to ensure your company’s SEO is on point!
Be sure to claim your business on Yelp, Google, and any other relevant directories to your business. Claiming your business allows you to ensure your business information is accurate and up-to-date and you can include keywords in the descriptions to ensure your company will be found when those keywords are searched for. Additionally, real customer testimonials will help boost your business’ reputation and show that you are a trustworthy business in a local area.
Include relevant search areas in title tags and meta descriptions alongside keywords. This also includes adding your business name, address, and phone number (NAP) to every web page! Many businesses have their NAP in the footer, which makes their contact information easy to find and is easy to implement for the web designer.
More than half of all search results are made on a mobile device. Optimizing your website to be mobile friendly allows for your prospective customers to understand your business better, and then they will be more likely to buy.
If you are in search of someone to help you with your SEO campaigns, don’t hesitate to reach out! We offer a wide range of SEO services including consulting, content creation, on-page optimization, web development, link building, and more! We’d love to hear from you and happy to help you out with all your SEO marketing needs.