project type: Branding, Direct Mailer, Email Marketing, Photo | Video, PPC Campaigns, PR Media, Print, Reputation, SEO, Social, Web Design
industry: Distribution
Synthetic Grass Warehouse
Synthetic Grass Warehouse is the largest artificial grass distributor in the United States. Over the course of 15 years, Synthetic Grass Warehouse went from being a Southern California local distributor to a nationwide dealer, providing exclusive products and dominating the artificial grass field.
We’ve had the privilege to partner with SGW since the beginning.
Highlights
1,100 unique visits a day
200%+ Sales increase within the last 3 years
20,000 Emails list management 80% organic growth
Branding
Web Development
With over 1,100 unique visits a day, we were tasked to create a website that was not only beautiful, but functional. The SGW website is a resource for many installers and homeowners seeking to find resources about artificial grass.
SEO | PPC
By the Numbers
145%
Increase in Desktop Rankings
212%
Increase in Mobile Rankings
112%
Leads Generated
185%
New Sessions
By the Numbers
145%
Increase in Desktop Rankings
112%
Leads Generated
212%
Increase in Mobile Rankings
185%
New Sessions
Our Goal
SGW’s social media was a ground-up initiaive to build brand awareness and create visual information to reach different audiences. We needed to reach not only the homeowner, but the installer.
Our Plan
We created compelling content that appealed to both of our target audiences. We worked within the platforms we felt would be the most beneficial to our goal and utilized Instagram, Facebook, and Linkedin.
Social Media Marketing
Our Goal
SGW’s social media was a ground-up initiaive to build brand awareness and create visual information to reach different audiences. We needed to reach not only the homeowner, but the installer.
Our Plan
We created compelling content that appealed to both of our target audiences. We worked within the platforms we felt would be the most beneficial to our goal and utilized Instagram, Facebook, and Linkedin.
By the Numbers
By the Numbers
Photo | Video
Our Vision
SGW has a unique challenge in that they distribute the turf and don’t install it. SGW wanted to maintain a professional look in all aspects of their marketing. We were tasked with coming up with visual assets that were beautiful and compelling, but without a vehical to show before/afters we had to get creative. We partnered with their installer network and were able to go along on some installations, along with creating an installer of the month program to help generate contnet.
Over time we’ve built an archive of awesome images to use for multiple marketing purposes. From areal overhead shots to extreme macro close ups, we’ve created a visual brand for the largest distributor of Artificial Grass.
Content Creation
A great amount of success SGW has had in their marketing materials is because of the rich variety of visual assets that have been developed over time.
SGW B-Roll Video
Pro Tip Video
Product Showcase Video
Our Approach
Over the years, we’ve created everything from business cards to tradeshow booths. We’ve maintained a consistent look for SGW over the years, making their print materials recognizable with their iconic green, sleek black and pops of orange.
- Business Cards
- Certificates
- Letterhead
- Specification Sheets
- Sample Specification Cards
- Simple Brochures
- Tradeshow Banners & Booth
- Tri-folds
- Booklets
- Magazine Advertisements
- Mailers
- Fliers
Email Marketing
Our Approach
SGW wanted to maintain contact with their network of installers and keep people updated on the lastest new products as well as continue to provide helpful information. The SGW newsletter is built around 4 recourring types of articles. We helped drive traffic back to the website with our easy to navigate layout.
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Organically Produced Subscribers
From recapturing clients after placing orders to the newsletter signup form on the website, we’ve helped SGW organically produce a list of over 20,000.
Direct Mail
What We’ve Done
SGW wanted to introduce installers to new products and announce specials in a unique way. We developed the turf mailer bag, where we would send samples of the new product in a clear plastic bag with printed materials to support.
When SGW opened its new distribution center in Phoenix, we wanted to reach out to local installers to let them know they can expect the same great service now with a local stop.
