Did you know that including a video on your webpage can result in a 157% increase in organic traffic from search results? Getting eyes on your webpage from sites like Google is a major part of a company’s marketing strategy and overall success, so doing whatever you can to improve your rankings and boost your SEO is a major step in the right direction. Here’s 5 ways that incorporating high-quality, informational video content improves your SEO.
1. Video generates traffic
One factor that Google considers when organizing site rankings is incoming traffic. Video content is the most engaging form of content, so investing in a large amount of videos will generate a larger amount of incoming traffic from sites like YouTube and other social platforms. When people search for terms similar to those in your video and the site that other visitors have come from, Google thinks your website is a popular choice for those terms, and so will recommend you more highly than before.
2. Google loves variety
Another factor that Google takes into consideration is the type and amount of content you have. It doesn’t just scan the written words on your webpage; it also considers whether you have photos, videos, and other high-quality resources that visitors are likely to find helpful and enjoyable. The more relevant content that you have on your page, in any format, the better your SEO rankings will be.
3. Videos are more likely to be linked
Backlinks are a major part of SEO rankings. If people are linking to your website, it must be because it’s a valuable resource for those key search terms and something worth sharing. Google’s algorithm considers this and will place you higher in the search results if you have a large volume of links being directed to your website. Increasing the quality and quantity of your video content will massively benefit your SEO since videos are often linked to more than any other type of content.
4. Video increases visit duration
If you have a large number of people visiting your website, but the vast majority of them click away after just a few seconds, this results in a high bounce rate that could actually hurt your SEO rankings. The Google algorithm factors in how much time people are spending on your website, since an increased visit duration likely means that your website is relevant to their search terms and the visitor considers your site a good resource for whatever they were looking for. Videos, due to their longer duration and high engagement levels, increase the amount of time that people spend on your webpage. This, as a result, helps boost your SEO over time.
If you want high-quality video content and a comprehensive SEO strategy to match, you want IDG Advertising. Our digital marketing agency can handle everything from website development and video creation to SEO and PPC efforts. Our team of experts can help you grow your organic traffic and turn those clicks into conversions. To find out more about our services, give us a call today at (714) 221-4377 to get started.