Search engine optimization, or SEO, is an extremely powerful tool with many facets that contribute to its effectiveness. One important tool to utilize if you want to capitalize on SEO fully is blog writing. SEO blogs are monthly or bi-monthly blogs about a topic related to your business that incorporates keywords to boost your Google search rankings. These blogs contain useful resources that search engine users are likely to click on and read through if they are searching for terms related to your product or service. The art of writing SEO blogs, however, does require some skill. Here are our top tips for writing SEO-friendly blog posts that don’t compromise user experience or writing quality.
#1. Create the structure and title of your blog first
Before you even start writing the blog, the first thing to consider is the structure of the post itself. Just like an essay, your blog should have an introduction, a body, and a conclusion. That post body can be as long or short as you deem fit, but it should be broken up into smaller sections for the sake of readability and SEO ranking purposes. Once you have outlined the points you’ll cover in your blog post and created your basic structure, consider the title of the post. It should read naturally to people, but it should also incorporate your most important keywords. A good title should ideally be 50-60 characters, and it should accurately summarize the content of the post without giving too much away.
#2. Use headings correctly & keep paragraphs short
Properly utilizing headings will not only improve user experience, but it will also help boost your SEO rankings over improperly formatted blogs. Search engines take headings into consideration when crawling a page, so incorporating keywords into your headings in addition to your body text will help your blog post perform better. It also makes the blog easier to read for users, which can help decrease your bounce rate and improve user experience. Keeping paragraphs short will also help ensure that readers stay engaged with your content. Especially now that the majority of search engine users are on mobile devices, shorter blocks of text within a longer post will make the content more visually pleasing and easily digestible for the reader.
#3. Add hyperlinks to other pages on your site
Adding links to other pages on your website doesn’t just encourage people to keep reading; it also serves an SEO purpose. By linking to other pages or blog posts, you’re helping search engines crawl your website and create a more accurate sitemap. Encouraging visitors to stay on your site longer also reduces your bounce rate, and increases return visits. Establishing yourself as a trustworthy and credible source of information is invaluable, so be sure to include a reasonable amount of hyperlinks within each blog.
#4. Utilize keywords (but don’t overdo it)
Just like with links, keywords are an essential tool that should be included in a reasonable quantity. More is better, but there is such a thing as too much. Incorporating target keywords whenever possible improve your site ranking, so include words that are essential to your business (in our case, these would be words such as “digital marketing” or “website design”). However, you still want the blog to flow and read naturally, so don’t oversaturate your content with these terms. Striking the right balance is the key to writing effective SEO blogs.
If you need help increasing your website’s visibility online, give us a call here at IDG Advertising. Our team of expert copywriters and SEO analysts will provide you with the blog content and analytic tools you need to succeed in the competitive world of search engine optimization. To find out more about our services, give us a call today at (714) 221-4377.