Although the holiday season is still months away and many consumers haven’t even started drafting their Christmas wishlist yet, businesses know that they need to start preparing by the end of the summer for the holiday rush. An increase in customers and sales is always a good thing, but business owners need to ensure that they’re equipped to handle the traffic. From increased stock to ramped-up marketing campaigns, here are a few tips on how to prepare your business for the holiday rush this year.
What is your budget and where will you spend it?
You have to spend money to make money, as the saying goes. In order to get the biggest sales boost you can during the holidays, invest some capital into different areas of your business. If you take the time to spend wisely, you’ll quickly see a return on investment as soon as Black Friday rolls around. Start by taking the time to consider what your budget is and where you’re going to spend it in order to grow your business. Do you need to purchase more inventory or hire seasonal employees? Will you make upgrades to your website? Do you need to purchase more equipment and materials? Should you make upgrades to your physical retail space? If you have extended holiday hours, be sure to account for increased utility expenses. There are many different areas to account for, so make a plan that will help you spend smart and maximize your return on investment.
How are you going to attract people to your business?
Every business in the country will be rolling out holiday sales and promotions in order to earn the business of eager-to-spend consumers. With so much competition, you need to consider how you’re going to attract people to your business and earn sales. Will you offer generous sales and discounts for Black Friday or in the weeks leading up to Christmas? How will you make customers aware of these promotions? Marketing campaigns and paid advertising are great ways to spread brand awareness and earn traffic to your website or retail space. Build creative advertising campaigns that are designed to engage, excite, and expand your audience. Find what makes you stand out from the competition and build a campaign around that, targeting your core demographic.
Is your website up to date and able to handle holiday traffic?
Once your advertising campaigns have attracted consumers to your website, you need to make sure that they have a seamless shopping experience. 37 percent of consumers say that poor website design or navigation will cause them to leave the site without purchasing. In order to maximize potential sales, make sure that your server can handle the expected traffic with ease so that slow navigation doesn’t drive shoppers away. You should also be sure to streamline your site navigation, improve your landing pages, and utilize geo-targeting in order to improve your site’s bounce rate and increase conversions. It’s not just about what you’re selling, but also how you’re selling it.
If you need help implementing an effective ad campaign or optimizing your website for the holiday rush, turn to IDG Advertising for effective digital marketing and web design services you can trust. Give us a call today at (714) 221-4377 to find out more about the services we provide and how we can help you grow your business.