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Search engine optimization (SEO) has undergone radical changes in recent years, and the introduction of Google’s Search Generative Experience (SGE) algorithm is yet another game-changer in the SEO world.
SGE combines traditional SEO techniques with artificial intelligence to provide users with better search results that are more prominently displayed. This means that businesses need to adopt new strategies to rank well, appear in SGE snapshots, and stay competitive online.
Get a Google Knowledge Panel
Google Knowledge Panels are information boxes that prominently appear on the right side or top of search results when a user searches for a business, person, or organization. These panels provide an overview of the entity being searched, including its basic information, relevant images, and related topics. Google Knowledge Panels and its citation source, Google Knowledge Graph, provide billions of data points for SGE to use for its AI-generated results. By getting into Google Knowledge Graph and getting a Google Knowledge Panel for your business, you can help increase your chances of appearing in SGE snapshots in the coveted Position Zero.
Although similar to Google My Business listings, Google Knowledge Panels can’t be created or requested at will. Rather, you’ll need to get Google to organically recognize your business as an entity using various tactics to establish authority. Once it recognizes the authority of your business, it’ll generate a Google Knowledge Panel.
Some of the easiest and most common tactics for getting recognized by Google SGE include having a clear and informational homepage or “About Us” page on your site as well as creating social media profiles across prominent platforms like Facebook, Instagram, and Linkedin. Linking to your homepage or “About Us” page from your social profiles is another simple step you can take to boost authority. Finally, one of the most beneficial tactics you can implement is attracting external backlinks from other reputable sites in your industry. By increasing your domain authority, you’re helping Google recognize you as an entity that’s valuable and worth sharing with users.
Improve Content Readability
Since Google uses large language models (LLMs) to power its AI and search results, you’ll need to ensure that your content is optimized for these LLMs and able to be easily read by them. If your content is too difficult to parse or too unclear, it may misunderstand your meaning or consider your content not informative or valuable enough to share prominently.
To ensure that LLMs can easily understand your website’s content and its full context, improve readability through tactics like utilizing keywords and key phrases, organizing your content under clear headings, and keeping the reading level at about that of a middle schooler. To verify, you can use online readability tests to gauge how easy your content is for LLMs to understand.
Boost Your E-E-A-T Signals
E-E-A-T stands for Experience, Expertise, Authority, and Trust — four crucial components of SGE. Google wants to ensure that the information being presented to users is accurate, reliable, and from a credible source. This is why E-E-A-T signals play a vital role in ranking websites on SERPs. Although they aren’t a ranking factor in and of themselves, they do factor heavily into Google’s Helpful Content System.
To improve your website’s E-E-A-T, there are several simple updates you can make to your content. First, include signals of your brand’s authority and trustworthiness somewhere on your site. This typically includes certifications, awards, licenses, or years of experience. It also helps to support your statements with studies, statistics, or quotes from trusted sources. When writing blogs or other content, link these statistics to an authoritative site to help improve your SEO. Finally, use a more authoritative tone of voice in your content. By doing these simple tactics, you can improve your E-E-A-T signals and boost visibility by more than 100 percent.
Invest in Search Engine Optimization
Companies that implement SEO best practices are shown to have a better chance of appearing in SGE snapshots, so investing in SEO services is one of the simplest ways to increase your rankings and organic traffic. A professional SEO agency can help you understand the intricacies of SGE and develop a strategy to optimize your website accordingly, including all the tips mentioned above.
Investing in SEO not only helps you rank better on search engines but also improves your overall online presence and user experience. By investing in SEO for your business, you can make SGE work for you and reap the countless benefits of a strong online presence.
If you need help increasing your website’s visibility online, look no further than IDG Advertising, the premier Orange County digital marketing company. Our team of analysts and copywriters will work with you to create a bespoke SEO strategy and optimize your website content, boosting your rankings and driving traffic to your business online. To find out more about our SEO marketing services, give us a call today at 714-221-4377 or contact us online.
