Since the inception of social media, many businesses have taken advantage of using the platforms as a way to advertise and promote themselves. As social media culture began to evolve, so did the social-digital marketing world. Social media marketing has evolved to become more creative, more relevant to its users, and better targeted.
Consumerism and shopping online has never been easier. Social media platforms, especially Facebook and Instagram have features that enhance the shopping experience. Advertising for retail on social media has become easier than before because advertising and e-commerce integration allows for consumerisms to conveniently shop for things they’ve been looking for right on their newsfeed. User news feeds are tailored to individuals based on algorithms, causing users to stop and look at the advertisements of things they have already shown interest in.
Research shows that online consumers are more impacted by the video ads that they come across. Generally speaking, videos are more credible, personable, and memorable to viewers. Therefore, posts with videos will typically have more engagement due to the natural uniqueness that comes with videos. All social media platforms allow videos and even allow users to share videos from one platform to another. Many businesses are using videos to market their products or services in a way that shows their relatability and creativity.
Many businesses are also investing in social media influencers to help promote their company. Influencers are people with a large social media following and are paid by companies to use and share the companies’ products and/or services. Influencers share about a product or service on their own social media platforms. They are intended to be the “real” people that use a product or service to make the company more relatable and trustworthy to the audience. Although influencers can be celebrities, most companies invest in industry experts or bloggers and content creators to be even more relatable and trustworthy to their consumers.
Companies and consumers are now better connected than they were ever before. Social media users can follow their favorite businesses to receive the latest updates firsthand, rather than having to hear about it through a news-source. Additionally, consumers can directly reach out to their favorite companies about questions, comments, or concerns. Big and small businesses alike interact with their customers to build trust, personable service, and increase loyalty with their customers.
With the exponential growth of social media as a whole, the pressure for the marketing industry to also keep up is high. It may seem daunting to keep up, however with the right attitude and set of skills, social media marketing campaigns can and will be successful. If your business is looking to keep up with the latest social media marketing trends, don’t hesitate to reach out to us. We specialize in all forms of advertising and marketing, especially with social media.