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If you’re searching for ways to make your business more visible online and drive more traffic to your company’s website, you’ve likely come across search engine optimization (SEO), a technique for boosting your website visibility in search engine results. One of the cornerstones of SEO strategy is keyword clustering, a method in which keywords are grouped by search intent and incorporated into high-quality website content.
By elevating your SEO to include keyword clustering, you can target more low-volume keywords, improve your content quality, and add more value to your page. In turn, keyword clustering gives your page a better chance at ranking in the SERPs, making it an integral part of any organic marketing strategy. Here are four simple tips to implement into your SEO strategy to help you get started.
Create a List of Keywords
The first step in implementing keyword clustering for your SEO strategy is to create a list of relevant keywords. Your keywords should be specific to your business and target the products or services you offer.
To create this list, start by brainstorming different variations of search terms that potential customers may use to find your business. You can do this by simply considering the terms you would use to search for that product or service, but there are also several strategies SEO experts use to form their lists with greater precision and effectiveness.
Firstly, there are online keyword tools that will generate a list of relevant keywords based on your starting keyword. This is a great way to find a large range of relevant keywords with varying densities and ranking difficulties. You can also generate keywords by performing competitor research and finding out what key terms your competition is ranking for. You may also search Google to find out which keywords deliver the most relevant results and which competitors are ranking most highly for them.
Sort the Keywords
Once you have a comprehensive list of keywords that you want to try and rank for, you’ll need to sort them into groups. There are four main types of groups:
- Informational — Searching for information about a topic
- Navigational — Searching for a specific website
- Commercial — Doing research before making a purchase
- Transactional — Looking to complete a purchase
Go through each keyword in your list and consider the intent behind that search query. Think about the different stages of the buyer’s journey and how your keywords align with those stages. Then, organize them into each one of those four main groups.
Create a Keyword Strategy
Now that you have your keywords sorted into clusters, it’s time to develop a keyword strategy. Begin by identifying the primary and secondary keywords within each cluster. Primary keywords are the main terms that best represent your business, while secondary keywords are variations or long-tail keywords that support the primary keyword. You can use a keyword tool like SEMrush to check the keyword density and difficulty, identifying the sweet spot of a relatively high volume keyword with moderately low difficulty. These will be your best primary keywords.
Now that you have your keyword clusters and have identified which keywords to target, you can start incorporating these keywords into your website’s content. This can include creating new content with your keywords or re-optimizing existing pages with your new keywords. Just make sure to incorporate the terms naturally and avoid keyword stuffing, as this can negatively impact your website’s ranking.
Track Keyword Rankings
After implementing your keyword strategy, track your rankings to determine its effectiveness and make any necessary adjustments. There are many SEO tracking tools available that can provide detailed insights into your rankings. These tools can also help you track your website’s traffic and see which keywords are driving the most clicks.
When monitoring your keywords, it’s important to remember that results won’t happen overnight. SEO is a long-term strategy, and it takes time for search engines to crawl and index your website. Be patient, and continue to create high-quality, relevant content that incorporates your targeted keywords.
If you need help increasing your website’s visibility online, look no further than IDG Advertising, the premier Orange County marketing company. Our team of analysts and copywriters will work with you to create a bespoke SEO strategy with keyword clustering and high-quality content that will boost your rankings and drive traffic to your business online. To find out more about our SEO marketing services, give us a call today at 714-221-4377 or contact us online.
