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Digital marketing has grown tremendously within the last decade, and that’s why it’s essential for marketers and advertisers to keep up with trends in order to be successful. Now that 2019 is just around the corner, it’s the perfect time to start implementing new marketing strategies for your business! Here are some trends you might want to start doing in the new year!
Be Personable with Customers
In an age where automated machines are common, people are becoming more appreciative of being able to interact with other real-life people because it adds a personal touch to the experience. Businesses who focus on being personable with their clients and have excellent customer service show that they genuinely want to help their customers. Being personable helps set businesses apart and can boost the business’ reputation. Automated customer service programs often leave customers unsatisfied due to limited answers and solutions. Whereas real-time customer service often leads to better experience with the business.
Set Yourself Up for Limitless Possibilities
Successful marketing is part conformity and part creativity. To a certain extent, conformity is good for your marketing because that means you are keeping up with the latest trends and tools to reach your target audience. However, creativity is what will set you apart from your competitors. Creativity is about saying, “There are no bad ideas,” and brainstorming ways to turn a basic idea into something unique that portrays your business’ brand. A great way to boost creativity in the workplace is to eliminate any internal barriers and have departments work together to bounce ideas off of each other and empower employee strengths and skillsets.
Become the Master in What You Do
What is your specialty? Take time to invest in your specialty by taking classes or webinars to learn about what’s new or how you can improve old ideas. The digital world is always changing. Staying on top of the changes and learning how to implement new marketing trends will help your current and future customers trust you because you know what you’re doing! You can “fake it until you make it” with marketing or you can actually master what you do.
Think Outside the Ad Box
Nowadays, digital advertising is more than just pop-up ads or display ads. Many times, people are annoyed of pop-ups and display ads because they are typically bothersome or irrelevant to the viewer. Fortunately for marketers, there are sponsored/boosted content, influencers, referral programs, pay-per-click (PPC), and more. With these strategies, it’s now easier to deliver relevant and unobtrusive ads to those who may be interested. Print marketing and newsletters are also powerful tools. They may be considered old-school, but they’re still effective. Read our blog about the power of print marketing and newsletters to learn more.
We hope these tips have been helpful for growing your company’s marketing and that your 2018 ends strong! We have had such a fantastic year here at IDG, and we are grateful for our clients’ support. When the new year rolls around and you need help with your marketing, IDG Advertising is here for you! Just give us a call.
