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If you are in need of a quick recommendation for a place to eat, doctor to visit, or repair shop for your car, chances are, you might find yourself on Yelp reading peer reviews of local businesses near you. For nearly 14 years, Yelp has allowed users to openly share their opinions about their experience at a business, which has helped millions of people make spending decisions. In 2008, Yelp introduced business profiles for owners to claim and manage, and has since allowed advertising agencies to have benefits as a Yelp Partner.
Perks of Yelp Business Profiles
Businesses can be promoted via Local Ads on Yelp. This method targets users by their location as well as cost-per-click search advertising to users who are most likely to buy. Statistics show that 79% of Yelp visitors will make a purchase within a week after searching for a business and reading its reviews.
Claiming your business profile will enhance the audience experience and result in higher conversions. Business/Enhanced Profile benefits include call to action buttons, video content, and customizable photo organization. This makes it easier for the viewers to find more information about your business or contact you. When you choose an enhanced profile on your own, it’s a hefty cost, but when you go through IDG as your Yelp partner, you get our partner discounts! On top of all that, it also allows you to keep your competitors from advertising on your page. Your page belongs to you and you alone.
Authorized users of the Business Profile can manage and update the page to ensure accurate information and data about your business, including your business name, address, phone, website, menus, photos, and other critical business details. This allows your profile to be accurate and easier for customers to find you.
Perks of a Yelp Partner (aka IDG Advertising)
Working with an Official Yelp Partner means you, the business owner, won’t have to stress about working with Yelp and can go straight to us for questions and advertising. You can be 100% contract free through our month to month option, and we can collaborate with Yelp for PR, case studies, and other marketing opportunities on your behalf. We also get awesome spend incentives that we can pass on to you. For example, if Yelp gives us an $800 ad spend for $500, we can use that towards your campaigns as well!
Not all advertising and marketing agencies are Yelp Partners because it requires specialized training for our team members. Our team has received training and certifications to demonstrate our understanding of Yelp advertising products and services. Yelp Partners also get customized solutions to ensure growth for the business profiles we manage.
Yelp Partners can get Yelp engagement metrics directly from the back end, including user views, clicks for maps/directions, and clicks to initiate a phone call. These reports ultimately means you can make better business decisions for your growth!
We also make life easier for you by monitoring all of your incoming reviews. Good or bad, we respond to each one so you don’t have to. We can thank your satisfied customers for leaving great responses and we can rectify situations in which clients were unhappy. We relay all this information to you so all parties can ultimately gain from each circumstance and come out of each review with your head held high.
No matter what type or the size of business you own, working with a Yelp Partner is bound to increase your business growth and decrease your personal stress. Statistics show that 92% of consumers make a purchase after visiting Yelp at least sometimes, frequently, or almost always. At IDG Advertising, we promise you’ll be in good hands. It’s time to put your best foot forward–give us a call today and let’s talk about how our Yelp Partnership can benefit you and your business!
