Want more clicks, leads, and sales? You need PPC management services by a top PPC company.
You may know that the majority of the population (97 percent, to be exact) goes online to find local products and services. What you may not know is that 75 percent of people say paid ads make it easier to find the online information they’re looking for, and 63 percent of online searchers say they click on paid ads. If there’s ever been a time to invest in pay per click services, that time is now.
PPC advertising is a highly controllable, cost-effective way to earn a spot at the top of Google and Bing search results as well as on websites and digital platforms where your target audience spends the most time. However, to get a high return you need a PPC company that’s experienced, makes data-driven decisions, continually optimizes your campaigns, and looks at your entire funnel to help turn visits into sales. Who does that? IDG Advertising does.
What we do for you!
PPC advertising is a quick and cost-effective way to get more website traffic, leads, and sales. When you choose our PPC company for PPC management, you’ll get:
A Digital Competitor Analysis
- Completing a market analysis of your service areas and industry
- Finding local competitors currently investing in PPC with higher ad positioning
- Analyzing search terms, monthly search volumes, and more in your market
- Creating and setting revenue and cost-per-lead goals
Custom, Data-driven Ads
- Researching keywords to find what and how your customers are searching for your services
- Creating ad copy and creatives for high-performing ads
- Split-testing ad copy and creatives
- Conducting competitor research on ad copy and creatives
PPC Campaign Management
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring the average position, click-through rate, and cost-per-click
- Additional optimizations for campaign improvement
33% of people click on a paid search ad because it directly answers their search query.
That’s not all we do!
PPC Ad Tracking and Analytics
- Tracking average ad positions by campaign
- Tracking click-through rate
- Tracking and optimizing cost-per-click
- Tracking leads, calls, and sales
- Attributing revenue to each paid campaign
Paid Search Campaigns
- Paid ads that target consumers based on their queries in search engines
- PPC-ad-specific landing page optimizations
- Coordinated paid search and SEO campaigns
- Display advertisement campaigns
- Retargeted ads and remarketing campaigns