We are in an age of curiosity, and knowledge is readily available everywhere. Whether it’s through Google searches, YouTube videos, or blog posts, people LOVE to see what happens behind the scenes. If you’re shooting video content, shoot some boomerangs of the crew. If you’re in a meeting with clients, post a selfie. If you’re on-site at your warehouse, post a set of walkthrough videos. When you do this, don’t forget to use the behind the scene hashtags. Hashtags, like location tags, allow more users to see your content through those featured stories. Behind the scenes is one of our personal favorites, but any hashtag related to your business can be searched.
If your business does a run to the local coffee shop with an Instagram page, make sure to use the mention sticker or text feature to tag them. Instagram now allows for mentions to be shared to their stories directly which offers you more reach to their audience if they choose to share your shoutout. If their team is active, they will likely be open to saying a little thank you – especially if you’re a regular.
When people buy from businesses, they like to know who they’re buying from. That being said, show your team off. Celebrate birthdays, or show when your office does pranks or surprises. When you do a company outing, explain what’s happening. Have taste tests and celebrate random national holidays like ice cream day. At IDG, we believe that building up our team is what makes our creative juices flow freely. We want our clients to know that the work we do and the fun we have are intertwined. We want them to see that we’re friendly, we’re fun, and we’re all ready to connect. You can see all of this on our stories, on our highlights, and our feed. Don’t be scared. Put yourself out there.
We hope that these five ways to use Instagram Stories for business have inspired you to get out there with your phone and start making content. If you’re still lost and looking for someone to assist you in your social media efforts, give IDG a call, and we can get started today.