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As many of us have experienced, clickbait articles are everywhere. They often litter social media with the promise of education or a crazy story. However, when you click these articles, things are often not what you expected. These posts were meant purely to get those clicks and bring in that traffic. That catchy title really had your interest peaked and you simply couldn’t help yourself.
Blogs and articles can be a great tool for increasing traffic on your website, boost SEO, and share your expertise. When writing your own blogs, you’ll want to harness the same power a “clickbait” title has. You want to entice those potential readers with something they simply can’t resist! Today we’re going to be discussing the 5 steps to writing the perfect clickbait blog.
Disclaimer: We’re sure you’ve caught on by now, but this isn’t real “clickbait.” We’re not giving you the five steps to writing fake news and bad articles for your audience. However, that catchy headline got you here and we had to prove a point!
Step 1: Formulate Your Ideas
All great writers know that the best content is well planned, researched, and fact-checked. Take some time to brainstorm because it’ll help make the writing process efficient and the topic more cohesive. You don’t have to spend a lot of time writing an outline, but the more time you spend outlining, the easier it’ll be to write the blog later on.
Step 2: Write a Catchy Headline
The most important part of any blog is the content. However, if the headline is uninteresting, people won’t read it and your clicks will suffer. Your content and headline need to be on equal ground. The content needs to be beneficial and the title needs to be engaging. Lots of attention-grabbing headlines may include phrases like:
- “How to X”
- “X Reasons Why X”
- “Top X Things for X”
Keep your headline relevant to your post and include keywords your audience is curious about. You can often find the best title options by trying to search for things yourself. Try Googling “why does my toilet whistle” or “how do I change my oil.” Using variations of these questions will help you pinpoint what EXACTLY your ideal readers are looking for.
Step 3: Content is King
This is the step where your ideas come to life. Everything you’ve researched and brainstormed come together to create an insightful post. The trick to making your content interesting is to give it personality. Depending on the purpose of your blog, give it a voice that best represents your brand, your audience, and your subject matter. If your post is highly informative, more often than not, your tone will be more educational and serious. On the other hand, if your blog is catering to fun DIY topics or subject matter, feel free to be more quirky and fun!
Step 4: Incorporate Relevant Photos
Not only are photos aesthetically pleasing to look at, they also hold practical value within a blog post. Visuals are a great way to break up text and transition into subtopics, making your information easier for the reader to digest. Additionally, it helps your reader better understand and visualize what you are talking about. This is especially great for people who are visual learners!
Step 5: Proof and Publish
Don’t forget to proofread your blog! Upon completion, you might be so proud and want to publish it right away, but don’t! If you don’t have anyone who can proofread for you, take a few hours and come back to it. When you approach it this way, your fresh mind will be better able to catch errors, check the flow, and make minor tweaks.
After the blog has been thoroughly proofread to perfection, it’s time to publish! Once you’re live, don’t forget to share your blog amongst multiple platforms. This is the best way to bring in website traffic and increase brand awareness. We recommend sharing places like social media or your monthly newsletters.
Once you have published multiple blog posts, you’ll be able to see which ones get the most traction in your community. Keeping an eye on this information will allow you to experiment with titles, content, and topics until you’ve mastered the art of “clickbait”. You’ll be bringing in website impressions all day long.
Even if you think you have nothing to write about or interesting to say, we promise there are topics to touch on for every business! It just takes a little thinking outside of the box! If you need help growing your blog reel, don’t hesitate to reach out to us at IDG Advertising! We’d love to hear from you and help you reach your business goals.
